Welcome to the AMA Madison Blog!
What Does AI Actually Say About Your Brand?
This is a recap of AMA Madison's May 8th event, "The AI-Powered Customer Journey," featuring Lori Highby, CEO and founder of Keystone Click. Lori shared a practical framework for how marketers can combat AI drift and take control of how their brand shows up in an...
Sixty-Five Years of Madison Marketing (And We’re Still Looking Pretty Good)
Sixty-five years. That is a lot of brainstorms, coffee refills, campaign launches, career pivots, and "wait, can you see my screen?" moments. On April 21, AMA Madison gathered in the Atrium at Olbrich Gardens to mark 65 years of doing what this chapter does best:...
Did You Know our Chapter Has a Collegiate Counterpart Jam-Packed with Future Marketing Leaders?
It’s true! I have met some of them and they are an impressive group. Our student members are eager to connect, learn, and contribute - and the benefits go both ways. In the interest of supporting the next generation of marketers in our community, our Chapter has a...
Skip the Awkward – Four Fun (and Easy) Networking Tricks
AMA Madison is holding our Sip and Shine Summer Social August 26, so it seemed like the perfect time to share four quick networking tricks: Nurture your online presence. Has anyone ever mentioned to you that they see your posts all the time or that they love your...
Authenticity in the AI Age: How Marketers Can Balance AI Innovation and Human Creativity
At this point, it’s safe to say most marketers have been asked to implement AI in their content marketing workflows to accelerate processes and ultimately, get more done. That’s what many AI tools are promising the C-suite, anyway, and they love to hear it. But as a...
From Hope to Action: 3 Marketing Lessons from the UW Carbone Cancer Center That Apply to Any Industry
We talk plenty about tips for marketing products and services. But when it comes to marketing concepts like marketing a sense of belonging, an experience, or even a cause, there’s far less buzz. Still, there’s an art to marketing these less tangible offerings, and...
Marketing a Cause: Insights from UW Carbone Cancer Center
Crafting a message that moves people to action is no small feat, especially when you're marketing a cause. Unlike product marketing, you are selling impact, emotion, and sometimes, hope itself. How do you navigate sensitive topics with care, adapt to shifting...
5 Actionable Strategies for Meaningful Inclusion in Marketing
If you are passionate about building equitable and impactful marketing strategies that resonate deeply with diverse audiences or targeted audiences from historically underrepresented groups, you’re likely among those of us who have been discouraged by the wave of DEI...
The Power of Difference: Creating Inclusive Marketing
Inclusive marketing is more than just diverse imagery; it's about creating campaigns that resonate with real people in their authentic voices. If you're passionate about building equitable and impactful marketing strategies, you won't want to miss our upcoming event...
Managing Up and Down: How Marketing Managers Can Master Communication in Their Roles
If you're a marketer who manages from the middle, you know the struggle. Not only do you have to manage your direct reports effectively to nurture them in their roles, but you must navigate communicating with upper management above you. In other words, you must manage...
The Marketing Manager’s Guidebook: Managing from the Middle
Marketing managers don't exactly have it easy. Too often, you find yourself caught between executive demands and your team's realities, requiring you to make tough calls and manage a long list of priorities. If you can relate to this scenario, you need to hear from...
From Functional to Fabulous: Marketing Everyday Products
We hate to say it, but marketing isn't always glamorous. All products and services, from shiny objects to mundane essentials, need promotion to reach their target audiences and build relationships with them that drive sales and brand loyalty. And with enough...