Welcome to the AMA Madison Blog!
Three Must-Have Strategies for Ecommerce (Social, Search, Email)
Eagan Heath, Caravan Digital and Get Found Madison, demonstrated how Ecommerce marketers can reach and exceed their sales goals at AMA Madison’s Craft Marketing presentation on August 31st.
Prioritizing Social Capital Over Social Media
Like never before our communities are physically distanced, but socially connected: a new human reality that the pandemic has only amplified. We’re hard-wired to connect with one another, but have built distances into our professional and social lives that test that...
The Martech Trends You Need to Know Today
AMA Madison’s 2021 Virtual Annual Conference: Power of Community on Sept. 30, will be packed with relevant topics to help you deal with today’s challenges. As challenging as the past eighteen months have been for marketers, we learned that people and organizations can...
Rethinking Your Marketing Strategy
Are the premium marketing strategies -- radio, TV, digital campaigns -- causing heartache and headache? Then stop. Utilize the assets you have available in your community to your advantage. In this collaborative session with Sarah Hurley from Weber Marketing we’ll...
Future-Proofing Your Marketing with Human Connection
We’re at a crossroads of new beginnings. We need connectedness, we need community, now more than ever. There is a lot riding on us as we try to future-proof our marketing communications efforts and dollars during these dynamic times. You don’t have to tackle this...
Do You Have an Agile Brand?
Agile is often used to describe a more efficient way to do software development and project management. But can brands be agile in their marketing too? Find out at AMA Madison’s 2021 Virtual Annual Conference: Power of Community on Sept. 30, featuring Greg Kihlstrom,...
Fed up with networking?
AMA Madison’s 2021 Virtual Annual Conference: Power of Community on Sept. 30, will be packed with relevant topics to help you deal with today’s challenges. For example: If you’re done with superficial networking and want a better way to build your business… If you’ve...
Three Must-Have Strategies for Ecommerce (Social, Search, Email)
Eagan Heath, Caravan Digital and Get Found Madison, will break down digital ecommerce marketing tactics and explain how to use paid social media, search, and email automation to boost your ecommerce sales at AMA Madison’s Craft Marketing presentation on August 31st....
Why Focus Groups and Customer Interviews are Ruining Your Marketing
Grant Gooding, PROOF, revealed how focus groups and customer interviews can sabotage marketing at AMA Madison’s Craft Marketing presentation on July 27th. In his presentation, Grant broke down five reasons for this phenomenon and shared alternative strategies that...
Marketing Automation – Make Your Life Simpler and Streamline Your Lead Gen Activities
Lori Highby, Keystone Click, shared the power of automation in marketing processes at AMA Madison’s Craft Marketing presentation on June 29th. In her presentation, Lori showed attendees how automating marketing processes can streamline their digital marketing efforts...