Welcome to the AMA Madison Blog!
Three Ways to Gain Traction & Not Blow Your Marketing Spend
In our current topsy-turvy world, everyone is dealing with reduced marketing budgets and being asked to do more with less. This session at the AMA Madison 2020 Annual Conference will teach attendees an easy method to spur ideas for a variety of marketing channels....
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2020 AMA Madison President Address
This week marks six years of board service to the American Marketing Association, Madison Chapter (AMA Madison.) After working as a volunteer and getting to know multiple facets of the organization, I am incredibly honored to be the President of the Chapter. I look forward to connecting with each of our members and guests this year.
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Marketers Learn Why They Must Implement AI and Voice in the 2020s
The amazing Nick Myers mesmerized June’s Craft Marketing attendees with a virtual presentation that combined technology and history lessons with a strong call to action. Leverage the power of Artificial Intelligence (AI) and Voice Technology, he warned, or your...
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Why Your Company Needs a Sledgedozer: Removing Obstacles to Innovation and Growth
Attendees of AMA Madison’s 2020 Annual Conference will learn why using a "sledgedozer" may be what companies need. It can remove what’s no longer working, move it out of the way and make way for what’s next. Karen Albritton, partner of Thinc Strategy, headquartered...
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The Strength of a Great Question
What would you say is the most under-valued and potentially powerful tool any person or company can have to drive their success? What about the ability to ask a great question? We Need to Appreciate and Value Questions At the core of it, question-asking is often not a...
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AI and Voice in the 2020s: What Marketers Need to Know
Our Craft Marketing series continues as a virtual event on Tuesday, June 30 with Nick Myers, founder and CEO of RedFox AI! Join us—with your beverage of choice—for a brief, informal networking session followed by Nick’s presentation on cutting-edge best practices for...
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Coming Out of COVID: A Virtual Panel Event
As we slowly return to the office and reawaken our marketing and sales strategies, new challenges lie ahead for all of us. We’re excited to partner with our fellow AMA Chapters in Iowa and Milwaukee for a virtual panel discussion on Wednesday, June 17, from 3:30-5:00...
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How to Deal with the Trauma of a Pandemic: Part 2
Joey Donavon Guido of Cuppa SEO returns with Part 2 of his guest post on dealing with the trauma of a pandemic—this time, on a professional level. He offers short-, mid-, and long-term strategies for improving your business. And, be sure to check out his list of...
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How to Deal with the Trauma of a Pandemic
We are excited to feature Joey Donavon Guido of Cuppa SEO as a guest blogger, offering three practices for dealing with the trauma of a pandemic on a personal level. He also encourages us to practice self-care, which is absolutely essential in these challenging times....
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Part 10: Still Surviving (and Thriving!) During the Pandemic
Our popular Surviving and Thriving series wraps up this week with insights from Faith Dey of Live Well Social Video and DP Knudten of COLLABORATOR Creative. Faith offers advice on how to use video to share messaging on all social media platforms (be sure to check out...
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