Welcome to the AMA Madison Blog!
Authenticity in the AI Age: How Marketers Can Balance AI Innovation and Human Creativity
At this point, it’s safe to say most marketers have been asked to implement AI in their content marketing workflows to accelerate processes and ultimately, get more done. That’s what many AI tools are promising the C-suite, anyway, and they love to hear it. But as a...
From Hope to Action: 3 Marketing Lessons from the UW Carbone Cancer Center That Apply to Any Industry
We talk plenty about tips for marketing products and services. But when it comes to marketing concepts like marketing a sense of belonging, an experience, or even a cause, there’s far less buzz. Still, there’s an art to marketing these less tangible offerings, and...
Marketing a Cause: Insights from UW Carbone Cancer Center
Crafting a message that moves people to action is no small feat, especially when you're marketing a cause. Unlike product marketing, you are selling impact, emotion, and sometimes, hope itself. How do you navigate sensitive topics with care, adapt to shifting...
5 Actionable Strategies for Meaningful Inclusion in Marketing
If you are passionate about building equitable and impactful marketing strategies that resonate deeply with diverse audiences or targeted audiences from historically underrepresented groups, you’re likely among those of us who have been discouraged by the wave of DEI...
The Power of Difference: Creating Inclusive Marketing
Inclusive marketing is more than just diverse imagery; it's about creating campaigns that resonate with real people in their authentic voices. If you're passionate about building equitable and impactful marketing strategies, you won't want to miss our upcoming event...
Managing Up and Down: How Marketing Managers Can Master Communication in Their Roles
If you're a marketer who manages from the middle, you know the struggle. Not only do you have to manage your direct reports effectively to nurture them in their roles, but you must navigate communicating with upper management above you. In other words, you must manage...
The Marketing Manager’s Guidebook: Managing from the Middle
Marketing managers don't exactly have it easy. Too often, you find yourself caught between executive demands and your team's realities, requiring you to make tough calls and manage a long list of priorities. If you can relate to this scenario, you need to hear from...
From Functional to Fabulous: Marketing Everyday Products
We hate to say it, but marketing isn't always glamorous. All products and services, from shiny objects to mundane essentials, need promotion to reach their target audiences and build relationships with them that drive sales and brand loyalty. And with enough...
The Top 10 Marketing Takeaway Countdown: 2024 in Review
2024 has been a stacked year at AMA-Madison. Across 10 events—including workshops, panels, and interactive presentations—we've welcomed 19 marketing experts who generously shared their ideas and experiences. And along the way, we've had countless meaningful...
8 AI Tips for Marketers You Probably Haven’t Tried
As AI continues to barrel towards change, there’s always a new AI use case (more like many) for marketers to try. That’s why the team at AMA-Madison teamed up with AMA-Milwaukee, and AMA of Northeast Wisconsin to arrange an AI-focused panel session featuring three...
Navigating the Landscape of AI
For the first time, AMA-Madison is teaming up with AMA-Milwaukee and AMA-Northeast Wisconsin for an extra special online lunch n learn on Thursday, November 7. And whether you're brand new to AI or well along into your AI journey, it's a can't-miss. We've brought...
How to Amplify Your Business with Podcasting: (Almost) Everything You Need to Know
If you’re looking to start a podcast for your business, you’re probably already aware of how involved this process can be. It can be daunting to know where to even begin. That’s why AMA-Madison’s October event focused on podcasting for beginners, tapping into the...