Welcome to the AMA Madison Blog!
Learn How to use Google Analytics to Improve Your Marketing – Even if You’re a Right-Brainer
Kyle Akerman, Akerman Analytics, will simplify Google Analytics and explain how to find the information attendees need at AMA Madison’s Craft Marketing presentation on March 30. The virtual session begins at 4 p.m. with networking. Thanks to Winbound, our sponsor....
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Using PPC to Fill the Top of the Funnel
Are you building a multi-channel PPC strategy as part of your overall marketing plan? Whether you’re just getting started or need some new ideas, the next session of our Signature Speaker Series will share how to research and target new customers and how to develop...
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Improve Your B2B Marketing by Creating a “Digital Twin” of your Sales Team
Greg Mischio, Winbound, returns to AMA Madison’s Craft Marketing on Feb. 23 to offer a virtual presentation. He’ll show B2B marketers how to reach prospects by using content to create a “digital twin” of your sales team. The virtual presentation begins at 4 p.m. with...
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Follow These Tips to Thrive as a One Person (Wo)man Marketing Team
An attentive audience listened with admiration as Edessa Polzin revealed her secrets for surviving and thriving as a one (wo)man marketing team. She addressed a multi-state virtual Craft Marketing audience during the January program. In previous jobs, Edessa worked as...
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Level Up Your Website SEO and Digital Marketing – Tools and Tips
In the first Signature Speaker Series of 2021, AMA Madison hosted a virtual presentation from Vince Rose, Director of Digital Marketing and CRM Solutions at Earthling Interactive, who walked us through how to get started with SEO, digital marketing and CRM (Customer...
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Level Up Your Website SEO and Digital Marketing – Tools and Tips
When it comes to streamlining your processes and making your job easier, marketers have no shortage of tools and technologies to choose from. But that’s the tough part. Which free tools actually offer value and which paid services are worthy of your limited budget?...
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2020 Marketing in Review: What worked (and what didn’t)
If there's one word that describes 2020 for marketers, it's PIVOT! That term frequently came up at December’s virtual Craft Marketing session. Ideas flew throughout the virtual space as attendees reflected on their year of change during the open forum. Steve Mintz,...
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Time to Get SaaSy: The One (Wo)Man Marketing Team Survival Guide
Get ready to rock the new year with AMA Madison's virtual Craft Marketing on Jan. 26, 2021. Edessa Polzin of Web Courseworks will present "Getting SaaSy: The One (Wo)Man Marketing Team Survival Guide." The free virtual presentation begins at 4 p.m. with networking....
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How One Savvy Dude Leverages Podcasting and Digital Marketing
AMA Madison’s popular Craft Marketing staged a special podcast at the November session. Greg Mischio of Winbound interviewed Chris Luecke, the popular − and savvy − host of Manufacturing Happy Hour. The duo kept virtual attendees entertained as they learned why Chris...
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Salesperson 2.0: How One Savvy Sales Dude is Leveraging Podcasting and Digital Marketing
AMA Madison’s virtual Craft Marketing Series continues with a unique event on Nov. 17, 2020. We’ll conduct a live podcasting session with Chris Luecke, host of the podcast and video series, Manufacturing Happy Hour. The virtual presentation begins at 4 p.m. with...
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