Welcome to the AMA Madison Blog!
How to be an Employer Women Want to Work for
Meaghan Ziemba will share a checklist on how to be an employer that women want to work for at AMA Madison’s Craft Marketing presentation at Garth’s Brew Bar on October 24th, 2022. The session begins at 5:30 p.m. with networking. Register now. Thank you to our sponsor!...
Inclusive Marketing to Create a Sense of Belonging
Lisa Konecke will guide marketers through the world of inclusive marketing and how to create a sense of belonging for everyone at AMA Madison’s Craft Marketing presentation at Garth’s Brew Bar on September 26th. The session begins at 5:30 p.m. with networking....
Finding Community with AMA Madison
Several years back, I found myself in a role as a solo marketer. No assistant. No director. Just me. I drove all the marketing initiatives and reported to the CEO. I had never worked in such an environment previously. I always had been part of a larger marketing...
Post Event Blog: 5 Marketing Tips for Nonprofits with Limited Resources
Nonprofit marketing teams, which often consist of only a few or even a singular person, fight an uphill battle. They must find ways to market particularly challenging “products” - fundraisers, certifications, and memberships, to name a few. Plus, they’re typically...
Five Tips for Nonprofit Marketing Success: How to Stretch Your Limited Resources
Tony Veroeven will share five tips that help him and his team succeed with limited resources at AMA Madison’s Craft Marketing presentation at Garth’s Brew Bar on August 29th. The session begins at 5:30 p.m. with networking. Thanks to our sponsor: Register here Check...
Post Event Blog: Delivering A Better Customer Experience with Chatbots
Chatbots are transforming the way businesses engage, understand, and delight their customers. Not only are they convenient for the customer with real-time query responses 24/7, but Chatbots can also deliver personalized experiences through the power of AI. With all...
Post Event Blog: How to Support Recruitment, Retainment, and Branding Efforts in Today’s World
There has been no shortage of disruptive world events over the past couple of years, and recruiters are all too aware of this reality. That’s why recruitment marketing extraordinaire Martha Carrigan, CEO of Big Shoes Network (BSN), joined AMA Madison’s Craft Marketing...
Conversational AI & the Age of Chatbots
Lindsay Ojeda will share use cases and case studies showcasing how Chatbots not only benefit user experience but also create a revenue stream at AMA Madison’s Craft Marketing presentation at Garth’s Brew Bar on July 25th. The session begins at 5:30 p.m. with...
Post Event Blog: How to Create Professional Videos for Your Business In-House
Video content is at the top of today’s marketing landscape. With the right strategy, a high-quality video can be a powerful way to engage your audience and up your SEO game now and in the long run. It’s a critical part of your marketing plan. Despite the benefits,...
Recruitment Marketing “Redux”: How to Support Recruiting Efforts & Branding in Today’s World
Martha Carrigan, CEO of Big Shoes Network (BSN), will explain how recent events have impacted the current state and future of Recruitment Marketing, plus how you can support your company’s recruitment efforts and overall brand at AMA Madison’s Craft Marketing...