Welcome to the AMA Madison Blog!
Healthcare Marketing Panel – Build Customer Trust in the Digital Age
An all-star panel of senior healthcare marketing experts shared how successful brands have repositioned themselves to become more patient-centric and competitive in the digital age. The panel, co-sponsored by AMA Boston, Houston, Madison, New Jersey, and New York on...
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Build Your Brand & Business with Events – In-Person or Online!
Terri Lynn Yanke, Eventful Advantage, will share the power of events and explain how to build a successful event with impact at AMA Madison’s Craft Marketing presentation on May 25. The virtual session begins at 4 p.m. with networking. Thanks to Winbound, our sponsor....
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Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears
Andy Crestodina, Orbit Media, shared how marketers can find the right data to capture their audience’s wants and needs at AMA Madison’s Craft Marketing presentation on April 27. In his information-packed presentation, Andy showed attendees how to use analytics to...
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Connecting the Dots in 2021: Consumer Obsessed Design and Marketing
The April session of our AMA Madison Signature Speaker Series featured Kelli Betsinger, Research & Branding Consultant for Decision Point, who shared how to use research and behavioral design to drive a more insightful marketing strategy. Lessons From 2020 As...
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Improve Your Marketing with Analytics – Even if You’re a Right-Brainer
Kyle Akerman of Akerman Analytics broke down the basics of using Google Analytics to answer key business questions. Attendees watched intently as Kyle revealed how to easily navigate the platform to quickly find the data they need and offered tips and tricks along the...
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Connecting the Dots in 2021: Consumer Obsessed Design and Marketing
Consumer mindsets and behaviors are changing. Are you keeping pace and planning for what’s next? The next session of our Signature Speaker Series will cover key questions that companies are considering in today's marketplace, how consumer and behavioral research can...
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Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears
Andy Crestodina, Orbit Media, will explain how marketers can find the right data to learn what their audience needs at AMA Madison’s Craft Marketing presentation on April 27. The virtual session begins at 4 p.m. with networking. Thanks to Winbound, our sponsor. Check...
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Using PPC to Fill the Top of the Funnel
The March session of our AMA Madison Signature Speaker Series featured Joe Martinez, Director of Client Strategy for Clix Marketing and one half of the Paid Media Pros YouTube channel. Joe shared his favorite PPC channels and the strategies you can use to build...
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Want to Improve Your Marketing? Create a “Digital Twin” of Your Sales Team
Greg Mischio, owner and strategic director of Winbound, took a manufacturing concept and transformed it into an effective marketing approach. He explained how to implement the “digital twin” concept at the February Craft Marketing virtual session. During the...
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Email Tips You Need to Know to Get Ahead in 2021
In a lively morning edition of the AMA Madison Signature Speaker Series, Jay Schwedelson shared some great tips on how to up your email marketing game and check if your email strategies are driving success. As President and CEO of Worldata and founder of...
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