Welcome to the AMA Madison Blog!
Speaker Highlights Important LinkedIn Changes to Help You Grow Your Business and Personal Brand
An international crowd attended July’s virtual Craft Marketing to learn how to amplify their personal brands and create brand awareness for their organizations. Wayne Breitbarth, a nationally-recognized Linkedin expert and popular presenter, shared his insights for...
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Creating the “Social-First” Experiential Strategy
Navigating the waters of an experiential strategy is hard enough, but what happens when you build an experiential plan that is social-first rather than social-as-an-afterthought? Discover key learnings from executing a multi-channel experiential campaign and why...
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Give Me Some Credit! The Wonderful, Maddening World of Marketing Attribution
Craft Marketing welcomes Chris Hofmann of SeQuel Response to our Aug. 25 virtual event. He'll enlighten us about marketing attribution, described as one of our profession's most challenging and misunderstood disciplines. Register here for the online event that begins...
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5 Tips to Help Marketers Get Started with Voice
Nick Myers of RedFox AI offers concrete steps marketers can take to help their organizations start using voice technology. Find out how to harness the popularity of Voice to build your brand. Alexa, Google, Siri and Bixby. Over the past ten years, you’ve become...
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Quentin Allums – Conference Keynote
The closing keynote of any conference is pretty important. It's supposed to encapsulate the entire conference experience. Leave attendees energized to apply new strategies to their business and implement new ideas. And for AMA Madison's Annual Conference, we think...
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Steve’s Favorite Podcasts
Now that the weather is warm (maybe too warm), Igor likes to take long walks. And I enjoy listening to podcasts when hitting the sidewalks and paths of Middleton. Here are my favorite marketing-related podcasts and a few others. If Igor had headphones to listen in, I...
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Important LinkedIn Changes That Will Help You Grow Your Business & Your Personal Brand
Craft Marketing welcomes Wayne Breitbarth, nationally-known Linkedin expert, to our July 28 virtual event. He’ll offer the latest tips for amplifying your personal brand and creating brand awareness for your organization. And if networking and great content aren’t...
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Three Ways to Gain Traction & Not Blow Your Marketing Spend
In our current topsy-turvy world, everyone is dealing with reduced marketing budgets and being asked to do more with less. This session at the AMA Madison 2020 Annual Conference will teach attendees an easy method to spur ideas for a variety of marketing channels....
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2020 AMA Madison President Address
This week marks six years of board service to the American Marketing Association, Madison Chapter (AMA Madison.) After working as a volunteer and getting to know multiple facets of the organization, I am incredibly honored to be the President of the Chapter. I look forward to connecting with each of our members and guests this year.
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Marketers Learn Why They Must Implement AI and Voice in the 2020s
The amazing Nick Myers mesmerized June’s Craft Marketing attendees with a virtual presentation that combined technology and history lessons with a strong call to action. Leverage the power of Artificial Intelligence (AI) and Voice Technology, he warned, or your...
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