Welcome to the AMA Madison Blog!
Post Event Blog: How to Support Recruitment, Retainment, and Branding Efforts in Today’s World
There has been no shortage of disruptive world events over the past couple of years, and recruiters are all too aware of this reality. That’s why recruitment marketing extraordinaire Martha Carrigan, CEO of Big Shoes Network (BSN), joined AMA Madison’s Craft Marketing...
Conversational AI & the Age of Chatbots
Lindsay Ojeda will share use cases and case studies showcasing how Chatbots not only benefit user experience but also create a revenue stream at AMA Madison’s Craft Marketing presentation at Garth’s Brew Bar on July 25th. The session begins at 5:30 p.m. with...
Post Event Blog: How to Create Professional Videos for Your Business In-House
Video content is at the top of today’s marketing landscape. With the right strategy, a high-quality video can be a powerful way to engage your audience and up your SEO game now and in the long run. It’s a critical part of your marketing plan. Despite the benefits,...
Recruitment Marketing “Redux”: How to Support Recruiting Efforts & Branding in Today’s World
Martha Carrigan, CEO of Big Shoes Network (BSN), will explain how recent events have impacted the current state and future of Recruitment Marketing, plus how you can support your company’s recruitment efforts and overall brand at AMA Madison’s Craft Marketing...
Creating Professional Videos In-House: Simplify the Process
Faith Dey will share the simple steps to create your own pro-quality videos, whether for your internal company communications or for serving current and potential customers at AMA Madison’s Craft Marketing presentation on May 31st. The session begins at 5:30 p.m. with...
Post Event Blog: Five Ways to Create a Better User Experience – So Website Visitors Stick Around!
Joey Donovan Guido of Cuppa SEO Web Design shared his expertise on how to create a stellar user experience for your website at AMA Madison’s Craft Marketing presentation on April 26th. First, Joey explained the basics of the user experience, stating that a user...
Five Ways to Create a Better User Experience – So Website Visitors Stick Around!
Joey Donovan Guido of Cuppa SEO Web Design will share five strategies to improve your website’s user experience at AMA Madison’s Craft Marketing presentation on April 26th. The session begins at 5:30 p.m. with networking at the Capital Brewery on Madison’s West Side....
Post Event Blog- How To Structure Your Ideal Account-Based Marketing Program
Steve Robinson, veteran marketer and the Founder and CEO of Brilliant Metrics, joined AMA Madison’s Craft Marketing on March 29th to explain what Account-Based Marketing is and share three approaches marketers can choose from to find their ideal fit. Thanks to our...
Post Event Blog- Five Star State of Mind with Ali Schwartz
Ali Schwartz, a Senior Marketing Manager at Yelp, was our third Signature Speaker Series presenter for 2022. Schwartz discussed the topic "Five Star State of Mind" in March. To start, Schwartz provided an overview on Yelp consumer behavior. My favorite statistic she...
The Many Faces of Account-Based Marketing
Steve Robinson will explain what account-based marketing is and break down 3 different strategies so you can find your ideal fit at AMA Madison’s Craft Marketing presentation on March 29th. The session begins at 5:30 p.m. with networking at the Capital Brewery on...