Welcome to the AMA Madison Blog!
Post Event Blog: 6 Keys to Successful Digital Transformation
No matter what your company’s vision for the future is, it must involve digital transformation. Evolving your processes from “what we’ve always done” to “how we can be better” is key to growth, success, and retaining your customers. Regardless of your industry or...
The Power of a Purple Crayon
Importance of Professional/Collegiate Partnerships I started this wise tale with the working title, “My Advice to my 18-Year-Old Self,” for a hot minute before I decided that no one needs to hear the cringey, “study more, party less line.” (I can see my focus group of...
The Journey to ‘Engage’
AMA President and President Elect travel to Lincoln Nebraska for a regional retreat This year I am serving as the President-Elect for the Madison Chapter of the American Marketing Association. As part of the leadership team, I was invited to participate in a regional...
Post Event Blog: Why Diversifying Your Workforce Can’t Wait & 4 Ways to Get Started
In today’s hiring landscape, there are simply more job openings than there are applicants. This couldn’t ring truer for the manufacturing industry, which in 2022 has experienced 2 job openings for every 1 job seeker. As a technical writer within the industrial...
Driving Digital Change for a Community Brand
Kristin Uttech will show attendees how market research can drive digital transformation and creative advertising changes your messaging strategy at AMA Madison’s Craft Marketing presentation at Garth’s Brew Bar on November 28th. The session begins at 5:30 p.m. with...
Post Event Blog: 6 Inclusive Marketing Strategies to Create a Sense of Belonging
It’s 2022, and diversity, equity, and inclusion are at the forefront of the minds of marketers and customers alike. In fact, 70% of audiences respond well to DEI in marketing. One thing’s clear: People want to feel welcomed, valued, and a sense of belonging both as...
How to be an Employer Women Want to Work for
Meaghan Ziemba will share a checklist on how to be an employer that women want to work for at AMA Madison’s Craft Marketing presentation at Garth’s Brew Bar on October 24th, 2022. The session begins at 5:30 p.m. with networking. Register now. Thank you to our sponsor!...
Inclusive Marketing to Create a Sense of Belonging
Lisa Konecke will guide marketers through the world of inclusive marketing and how to create a sense of belonging for everyone at AMA Madison’s Craft Marketing presentation at Garth’s Brew Bar on September 26th. The session begins at 5:30 p.m. with networking....
Finding Community with AMA Madison
Several years back, I found myself in a role as a solo marketer. No assistant. No director. Just me. I drove all the marketing initiatives and reported to the CEO. I had never worked in such an environment previously. I always had been part of a larger marketing...
Post Event Blog: 5 Marketing Tips for Nonprofits with Limited Resources
Nonprofit marketing teams, which often consist of only a few or even a singular person, fight an uphill battle. They must find ways to market particularly challenging “products” - fundraisers, certifications, and memberships, to name a few. Plus, they’re typically...