Welcome to the AMA Madison Blog!
Navigating the Social Surge presented by MNI
Craft Marketing's latest event: A collaboration with AAF, Ad 2 Madison, and Madison Media Professionals! Join us for a night of insights and connection where Aron Caruso and Jodie Minton Skoropad of MNI Targeted Media will be presenting at Old Sugar Distillery on...
Making Waves: Creating Lake Ridge Bank’s New Brand
Craft Marketing is back with another event full of valuable insights and networking. This time, Paul Hoffman, President of Lake Ridge Bank, will be presenting at Thirsty Goat on Tuesday, March 26. This month, we will explore the art of rebranding. Why attend this...
4 Tips to Stay Agile in Today’s Complex Consumer Journey
The modern buyer journey is basically just a squiggly line. That might sound like a strange conclusion in our world of linear marketing flowcharts and funnels, but just think about it: Before you make a purchase, you probably don’t usually go from realizing you need a...
Story Stacking: Build Your Brand Story Throughout the Customer Journey
Craft Marketing is back with another event full of valuable insights and networking. This time, Dave Florin, CEO/Partner at Hiebing, will be presenting at Thirsty Goat on February 27, 2024. This month, we will explore the how and why of story stacking.
Using Lead Magnets and Email Automation to Deliver the Right Message at the Right Time
If you aren’t taking full advantage of marketing funnels, email automation, and lead magnets, you’re losing out on business. These three marketing powerhouses have the potential to gain you customers by helping you: Drive consistent leads that turn into sales...
3 Takeaways from 3 Marketing Experts: Branding Strategies, Inclusive Marketing, and AI
In today's rapidly evolving marketing landscape, it's crucial for professionals to stay ahead of the curve. A fantastic start: Learning from the wisdom of other marketers. This blog post offers valuable insights from three seasoned marketing experts who shared their...
Breaking News: Introducing AMA Madison Membership Reciprocity with AAF Madison!
We're thrilled to announce an incredible partnership set to elevate your networking and industry experience! Starting January 2024, the Madison Chapters of the American Marketing Association (AMA) and American Advertising Federation (AAF) members are in for an...
New Year’s Marketing Workshop: Pinpoint Your Ideal Clients, Inclusive Marketing, and AI
Next week, January 16, join the AMA Madison community of marketers for a morning of learning at our virtual New Year's Marketing Workshop! This workshop features sessions by Laura Hulleman, Karen Baker, and Peter Prodromou: 9:00 - AMA Welcome; Carrie Brown 9:05 - 9:25...
Will AI take over AMA Madison in 2024, or did that already happen in 2023?
We’re about to wrap up another AMAzing year, and I could not be more proud of what we have accomplished as a volunteer-run membership-based professional association. Let’s take a ride down memory lane and see how our 2023 journey unfolded!
How and Why to Take Full Advantage of Lead Magnets, Marketing Funnels, and Email Automation
Craft Marketing is kicking off 2024 with another event full of valuable insights and networking. This time, Eagan Heath, a digital marketing agency owner, speaker, and trainer, will be presenting at Thirsty Goat on January 30, 2024. This month, we will explore the how and why of lead magnets, marketing funnels, and email automation.
4 Must-Try Targeted B2B Marketing Tactics That Increase Sales
Marketers should strive to impact sales and boost the bottom line directly. But if your sales and marketing teams are less than aligned, how can you make it happen?
Engaging Chapter Leaders in Toronto Through a Memorable Experience
Here’s a question for all the marketers out there: What’s the most effective approach to fostering loyalty with your product or service? Answer: Provide users with an unforgettable experience.