Welcome to the AMA Madison Blog!
Will AI take over AMA Madison in 2024, or did that already happen in 2023?
We’re about to wrap up another AMAzing year, and I could not be more proud of what we have accomplished as a volunteer-run membership-based professional association. Let’s take a ride down memory lane and see how our 2023 journey unfolded!
How and Why to Take Full Advantage of Lead Magnets, Marketing Funnels, and Email Automation
Craft Marketing is kicking off 2024 with another event full of valuable insights and networking. This time, Eagan Heath, a digital marketing agency owner, speaker, and trainer, will be presenting at Thirsty Goat on January 30, 2024. This month, we will explore the how and why of lead magnets, marketing funnels, and email automation.
4 Must-Try Targeted B2B Marketing Tactics That Increase Sales
Marketers should strive to impact sales and boost the bottom line directly. But if your sales and marketing teams are less than aligned, how can you make it happen?
Engaging Chapter Leaders in Toronto Through a Memorable Experience
Here’s a question for all the marketers out there: What’s the most effective approach to fostering loyalty with your product or service? Answer: Provide users with an unforgettable experience.
How to Achieve Marketing Success Using Customer Feedback
Nobody wants to be a guinea pig. That is, your potential customers don’t want to be the first to try a product or service. They want reassurance that others have “been there, done that” and got incredible value from their purchase.
Increasing Sales with Targeted B2B Marketing Efforts
Targeted messaging can go a long way in increasing sales and helping your business grow. But finding the right target markets for you and determining how to reach them can be tricky. Learn what to expect from November’s Craft Marketing event with Prue Lotharius.
Post Event Blog: 5 Ways Marketers Can Write More Effectively Using AI
With the rise of generative AI tools like ChatGPT, Jasper, Bing AI, and many more, the question of “Will AI make me obsolete?” has been on many marketers’ minds. For writing-focused marketers, the panic is even more anxiety-inducing. Leslie Blaize, a certified...
It’s me. Hi. Carrie Brown, AMA President reporting for duty
July 1, 2023 marked the start of my year as President of the AMA Madison-American Marketing Association! Excited, terrified, proud, humbled, overwhelmed… so many words describe my feelings about the year ahead! But there are a few things I know for sure that help...
Is A.I. Your Friend or Foe for Your Writing Project?
Leslie Blaize, a certified professional services marketer with Blaize Communications, will be presenting at AMA Madison’s Craft Marketing event at Thirsty Goat on September 26th, 2023. This month, we will explore how marketers can maximize the benefits of AI tools...
Gratitude, Growth, and Momentum for the Madison Marketing Community
Looking Ahead While Reflecting on the Past This time of year is special. The sunshine, the warm temps, the outdoors, and all the fun of festivals, celebrations, and last minute gatherings. Let’s be honest, Madison’s summers are like no other! Summer is also a special...