Apr 6, 2021 | Presenter Interviews
Consumer mindsets and behaviors are changing. Are you keeping pace and planning for what’s next? The next session of our Signature Speaker Series will cover key questions that companies are considering in today’s marketplace, how consumer and behavioral...
Feb 24, 2021 | Presenter Interviews
Kyle Akerman, Akerman Analytics, will simplify Google Analytics and explain how to find the information attendees need at AMA Madison’s Craft Marketing presentation on March 30. The virtual session begins at 4 p.m. with networking. Thanks to Winbound, our sponsor....
Feb 24, 2021 | Presenter Interviews
Are you building a multi-channel PPC strategy as part of your overall marketing plan? Whether you’re just getting started or need some new ideas, the next session of our Signature Speaker Series will share how to research and target new customers and how to develop...
Feb 5, 2021 | Presenter Interviews
Greg Mischio, Winbound, returns to AMA Madison’s Craft Marketing on Feb. 23 to offer a virtual presentation. He’ll show B2B marketers how to reach prospects by using content to create a “digital twin” of your sales team. The virtual presentation begins at 4 p.m. with...
Dec 30, 2020 | Presenter Interviews
When it comes to streamlining your processes and making your job easier, marketers have no shortage of tools and technologies to choose from. But that’s the tough part. Which free tools actually offer value and which paid services are worthy of your limited budget?...
Dec 22, 2020 | Presenter Interviews
Get ready to rock the new year with AMA Madison’s virtual Craft Marketing on Jan. 26, 2021. Edessa Polzin of Web Courseworks will present “Getting SaaSy: The One (Wo)Man Marketing Team Survival Guide.” The free virtual presentation begins at 4 p.m....