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Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears

Join content expert Andy Crestodina, as we explore ways to consider your audience’s needs as part of your data-driven strategy.

About this Event

AMA Madison’s Craft Marketing Series continues on April 27 when Andy Crestodina of Orbit Media presents “Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears.”

Marketing is empathy. Digital marketing is about data-driven empathy. The job is to use clues, reports and tests to find what our audience needs and serve it to them quickly. But the problem is that there’s just too much data out there. So the trick is to use the right data to find the best insights fast.

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American Marketing Association Madison Chapter

Connect, Engage, and Grow

The Madison chapter of the AMA is one of more than 70 professional AMA chapters across the nation. Founded in 1937, the AMA is the #1 association serving the marketing community and the national resource to today’s Marketers. It is the only association helping to guide the business discipline of Marketing – through conferences, publications, an on-line information center, and through local networking and education programming. Learn more and join today.

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