Dec 30, 2020 | Craft Marketing
If there’s one word that describes 2020 for marketers, it’s PIVOT! That term frequently came up at December’s virtual Craft Marketing session. Ideas flew throughout the virtual space as attendees reflected on their year of change during the open forum....
Nov 30, 2020 | Craft Marketing
AMA Madison’s popular Craft Marketing staged a special podcast at the November session. Greg Mischio of Winbound interviewed Chris Luecke, the popular − and savvy − host of Manufacturing Happy Hour. The duo kept virtual attendees entertained as they learned why Chris...
Nov 2, 2020 | Craft Marketing
Jared J. Wiese brought a ton of energy and enthusiasm to another international crowd at AMA Madison’s October virtual Craft Marketing event. His presentation on “How to Build a LinkedIn Profile that Attracts Jobs, Leads & Joy” offered strategies to get you seen,...
Oct 12, 2020 | Craft Marketing
When Rowan Childs discovered a literacy gap for youth in the Madison area, she acted and founded the Madison Reading project. And now, because of her efforts, thousands of children enjoy reading new books at home and in their classrooms Rowan Childs is the founder...
Sep 14, 2020 | Craft Marketing, Presenter Interviews
Connect with fellow marketers and learn cutting-edge best practices at our Sept. 29 virtual Craft Marketing program. Rowan Childs, founder and executive director of the Madison Reading Project, will share her insights about building a successful nonprofit. MRP...
Aug 28, 2020 | Craft Marketing
The complex topic of attribution drew attendees from throughout the U.S. and beyond for the August virtual event. Chris Hofmann, SeQuel Response, Inc., shared insights about how to assign credit more accurately to touchpoints along a consumer’s conversion path. ...
