May 30, 2023 | Craft Marketing
Marketers are feeling more pressured than ever to produce huge results. This challenge is nothing new for sales professionals, but for marketers, it’s new terrain. How did we get here? Gartner research has shown that today’s customers are 57% through the purchase...
May 4, 2023 | Craft Marketing, Presenter Interviews
Greg Mischio, the Owner and Founder of Winbound, will be presenting at AMA Madison’s Craft Marketing event at Garth’s Brew Bar on May 22. This month, we’re diving into driving sales as marketers. Greg will share his best advice on how to build a marketing strategy...
May 1, 2023 | Craft Marketing
No organization is immune to crisis. From product recalls to scandals and security breaches, these disasters damage your company’s reputation, leading to revenue and brand value losses and regulatory investigations. That’s why having a crisis communications plan is...
Apr 6, 2023 | Craft Marketing, Presenter Interviews
Brian Lee, APR, president of Revelation PR, Advertising & Social Media, will be presenting at AMA Madison’s Craft Marketing event at Garth’s Brew Bar on April 24th. This month, we will explore how to prepare a crisis communications plan, including the roles of the...
Apr 1, 2023 | Craft Marketing
Whether you’re looking to land your dream job or future-proof yourself in the time of mass layoffs, continuing education is a powerful place to start. Continuing education is fantastic for helping you keep up-to-date on trends, stay competitive, build a network,...
Mar 22, 2023 | Craft Marketing, Presenter Interviews
Hailie Rivera, Sonic Foundry, Ace Hilliard, University of Wisconsin-Madison, and Alyssa Spiel, SC Johnson, will be presenting at AMA Madison’s Craft Marketing event at Garth’s Brew Bar on March 27th. This month, we’ll be exploring the world of continuing education and...
