Apr 6, 2021 | Craft Marketing
Kyle Akerman of Akerman Analytics broke down the basics of using Google Analytics to answer key business questions. Attendees watched intently as Kyle revealed how to easily navigate the platform to quickly find the data they need and offered tips and tricks along the...
Mar 25, 2021 | Craft Marketing
Andy Crestodina, Orbit Media, will explain how marketers can find the right data to learn what their audience needs at AMA Madison’s Craft Marketing presentation on April 27. The virtual session begins at 4 p.m. with networking. Thanks to Winbound, our sponsor. Check...
Mar 8, 2021 | Craft Marketing
Greg Mischio, owner and strategic director of Winbound, took a manufacturing concept and transformed it into an effective marketing approach. He explained how to implement the “digital twin” concept at the February Craft Marketing virtual session. During the...
Feb 5, 2021 | Craft Marketing
An attentive audience listened with admiration as Edessa Polzin revealed her secrets for surviving and thriving as a one (wo)man marketing team. She addressed a multi-state virtual Craft Marketing audience during the January program. In previous jobs, Edessa worked as...
Dec 30, 2020 | Craft Marketing
If there’s one word that describes 2020 for marketers, it’s PIVOT! That term frequently came up at December’s virtual Craft Marketing session. Ideas flew throughout the virtual space as attendees reflected on their year of change during the open forum....
Nov 30, 2020 | Craft Marketing
AMA Madison’s popular Craft Marketing staged a special podcast at the November session. Greg Mischio of Winbound interviewed Chris Luecke, the popular − and savvy − host of Manufacturing Happy Hour. The duo kept virtual attendees entertained as they learned why Chris...
