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American Marketing Association - Madison, WI Chapter
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Post Event Blog: How to Support Recruitment, Retainment, and Branding Efforts in Today’s World

Jul 6, 2022 | Craft Marketing

There has been no shortage of disruptive world events over the past couple of years, and recruiters are all too aware of this reality. That’s why recruitment marketing extraordinaire Martha Carrigan, CEO of Big Shoes Network (BSN), joined AMA Madison’s Craft Marketing...
Conversational AI & the Age of Chatbots

Conversational AI & the Age of Chatbots

Jul 6, 2022 | Craft Marketing, Presenter Interviews

Lindsay Ojeda will share use cases and case studies showcasing how Chatbots not only benefit user experience but also create a revenue stream at AMA Madison’s Craft Marketing presentation at Garth’s Brew Bar on July 25th. The session begins at 5:30 p.m. with...
Post Event Blog: How to Create Professional Videos for Your Business In-House

Post Event Blog: How to Create Professional Videos for Your Business In-House

Jun 13, 2022 | Craft Marketing

Video content is at the top of today’s marketing landscape. With the right strategy, a high-quality video can be a powerful way to engage your audience and up your SEO game now and in the long run. It’s a critical part of your marketing plan. Despite the benefits,...
Recruitment Marketing “Redux”: How to Support Recruiting Efforts & Branding in Today’s World

Recruitment Marketing “Redux”: How to Support Recruiting Efforts & Branding in Today’s World

Jun 7, 2022 | Craft Marketing, Presenter Interviews

Martha Carrigan, CEO of Big Shoes Network (BSN), will explain how recent events have impacted the current state and future of Recruitment Marketing, plus how you can support your company’s recruitment efforts and overall brand at AMA Madison’s Craft Marketing...
Post Event Blog: How to Create Professional Videos for Your Business In-House

Creating Professional Videos In-House: Simplify the Process

May 6, 2022 | Craft Marketing, Presenter Interviews

Faith Dey will share the simple steps to create your own pro-quality videos, whether for your internal company communications or for serving current and potential customers at AMA Madison’s Craft Marketing presentation on May 31st. The session begins at 5:30 p.m. with...
Post Event Blog: Five Ways to Create a Better User Experience – So Website Visitors Stick Around!

Post Event Blog: Five Ways to Create a Better User Experience – So Website Visitors Stick Around!

Apr 29, 2022 | Craft Marketing

Joey Donovan Guido of Cuppa SEO Web Design shared his expertise on how to create a stellar user experience for your website at AMA Madison’s Craft Marketing presentation on April 26th. First, Joey explained the basics of the user experience, stating that a user...
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American Marketing Association – Madison
PO Box 259692
Madison 53725-9692

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