Attracting Talent and Empowering Growth to the Greater Madison Area
Join your fellow marketing professionals for another night of networking and insights! This time, Erik Greenfield, Communications Manager for the Greater Madison Chamber of Commerce, will be presenting at Thirsty Goat on Tuesday, April 30. This month, we are diving...
4 Tips for a Successful Rebrand: Insights from Lake Ridge Bank’s Journey
Rebranding is a pivotal moment for any organization. It signifies growth, evolution, and a renewed commitment to your company’s values and community. Still, with how complex rebrands can be, there are opportunities to make mistakes at every turn. Paul Hoffman,...
Making Waves: Creating Lake Ridge Bank’s New Brand
Craft Marketing is back with another event full of valuable insights and networking. This time, Paul Hoffman, President of Lake Ridge Bank, will be presenting at Thirsty Goat on Tuesday, March 26. This month, we will explore the art of rebranding. Why attend this...
4 Tips to Stay Agile in Today’s Complex Consumer Journey
The modern buyer journey is basically just a squiggly line. That might sound like a strange conclusion in our world of linear marketing flowcharts and funnels, but just think about it: Before you make a purchase, you probably don’t usually go from realizing you need a...
Story Stacking: Build Your Brand Story Throughout the Customer Journey
Craft Marketing is back with another event full of valuable insights and networking. This time, Dave Florin, CEO/Partner at Hiebing, will be presenting at Thirsty Goat on February 27, 2024. This month, we will explore the how and why of story stacking.