What AI Can’t Do (But We Can)
You’ve heard the frantic worst-case scenarios: “AI is taking over the world and we’re all doomed!” Maybe you’ve even had a few apocalyptic thoughts of your own: “Because of AI I’ll be unemployable and forced to live out the rest of my days in a refrigerator box.” But...
Sixty-Five Years of Madison Marketing (And We’re Still Looking Pretty Good)
Sixty-five years. That is a lot of brainstorms, coffee refills, campaign launches, career pivots, and “wait, can you see my screen?” moments. On April 21, AMA Madison gathered in the Atrium at Olbrich Gardens to mark 65 years of doing what this chapter...
Did You Know our Chapter Has a Collegiate Counterpart Jam-Packed with Future Marketing Leaders?
It’s true! I have met some of them and they are an impressive group. Our student members are eager to connect, learn, and contribute – and the benefits go both ways. In the interest of supporting the next generation of marketers in our community, our Chapter has...
Networking That Works
In marketing, it’s all about maximizing. Maximizing reach, maximizing brand voice, maximizing audience share… you know the drill. The same goes for networking. To take your marketing career to the next level, you need to maximize the heck out of your network — both...