The Power of a Purple Crayon

The Power of a Purple Crayon

Nov 17, 2022 | Community

Importance of Professional/Collegiate Partnerships I started this wise tale with the working title, “My Advice to my 18-Year-Old Self,” for a hot minute before I decided that no one needs to hear the cringey, “study more, party less line.” (I can see my focus group of...
The Journey to ‘Engage’

The Journey to ‘Engage’

Nov 17, 2022 | Community

AMA President and President Elect travel to Lincoln Nebraska for a regional retreat This year I am serving as the President-Elect for the Madison Chapter of the American Marketing Association. As part of the leadership team, I was invited to participate in a regional...
Finding Community with AMA Madison

Finding Community with AMA Madison

Sep 9, 2022 | Community

Several years back, I found myself in a role as a solo marketer. No assistant.  No director.  Just me. I drove all the marketing initiatives and reported to the CEO.  I had never worked in such an environment previously.  I always had been part of a larger marketing...

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