Craft Marketing

Meet, Mix, and Mingle with Madison’s Top Marketers

network with other professionals and marketing leaders in the city



Lead Magnets, Marketing Funnels, and Email Automation – Why They Matter

Tuesday, JAN. 30, 2024 | 4:00 PM

Your sales team is focused on the sales conversations they can have right now, but it’s your job as a marketer to build the pipeline of sales for tomorrow and beyond.  Learn how and why to take full advantage of lead magnets, marketing funnels, and email automation.



Increasing Sales with Targeted B2B Marketing Efforts

Tuesday, NOV. 28, 2023 | 4:00 PM

Marketing can, and should, directly impact sales and positively impact your organization’s bottom line. In this session, we will cover topics such as identifying target markets, the right channels to reach them, creating effective marketing messages, and measuring the success of marketing efforts.



Feedback-Driven Growth: Harnessing Customer Insights for Marketing Success

Tuesday, Oct. 24, 2023 | 4:00 PM

Whether you’re just starting or looking to take your customer feedback strategy to the next level, this event will help you unlock the secrets to leveraging customer testimonials, references and feedback in your B2B (or B2C!) marketing.



Is A.I. Your Friend or Foe for Your Writing Project?

Tuesday, Sept. 26, 2023 |4:00 PM

What is ChatGPT going to mean for the development of your marketing materials? Leslie Blaize, a freelance writer, will share ideas for maximizing the benefits of this A.I. tool.

Want to become a Craft Marketing Partner?

Put your brand in front of Madison marketers who are ready to network in a casual, stress-free atmosphere.

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