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Lead Magnets, Marketing Funnels, and Email Automation – Why They Matter

January 30 @ 4:00 pm - 5:30 pm

There are people who are ready to buy from your company today, there are people who are going to buy what you sell from someone soon, and there are people who don’t even know they’ll be buying from a company like yours weeks and months from now.

Your sales team is focused on the sales conversations they can have right now, but it’s your job as a marketer to build the pipeline of sales for tomorrow and beyond. Luckily, there’s a proven way to attract and educate tomorrow’s leads and sales prospects today.

This presentation from experienced digital marketing agency owner Eagan Heath will teach you the how and why of lead magnets, marketing funnels, and email automation.

By the end, you’ll know:

  • Why your company needs more and better lead magnets
  • How to create them
  • What they should be
  • How to build them

Register soon–limited in-person availability! The event begins on Tuesday, January 30th at 4 p.m. CST with networking.

  • AMA Madison members: $10
  • Non-members: $20
  • Students: $5

Tickets include drink ticket and light appetizers.

See our cancellation policy for details.

Many thanks to our Craft Marketing sponsors: Winbound, and Spoken Frame Media!


About the Speaker

Eagan Heath | Get Found Madison, Owner & Caravan Digital, Owner

Eagan Heath is a digital marketing agency owner, speaker, and trainer. He helps clients and students grow company revenue by driving online traffic, leads, and sales.

Since 2016, he’s:

  1. started the local digital marketing agency Get Found Madison
  2. purchased, run, and sold the pet painting business Splendid Beast
  3. created the training course and workshop series My Digital Marketing Mastery
  4. launched an ecommerce agency called Caravan Digital.
  5. merged his team and company with Asymmetric Marketing (in January 2024!)

These days he primarily leads his team and hosts the What’s Working in Ecommerce YouTube show and podcast.


AMA Madison’s ‘Craft Marketing’ Series

Craft Marketing features a local presenter at establishments in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!

Thanks to our sponsor, Winbound, for curating our speakers and supporting this event.

Thanks to our sponsor, Spoken Frame Media , for recording this event for attendees.

About the Venue

The Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap, smoked meats, broasted chicken, 30-55″ TVs, gorgeous patio with fire pit, 2 private banquet rooms and the best staff around!


The Thirsty Goat
3040 Cahill Main
Fitchburg, WI 53711 United States
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