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Story Stacking: Build your brand story throughout the customer journey

February 27 @ 4:00 pm - 5:30 pm

Story Stacking is a target driven approach to planning in an ever-evolving marketing landscape. Being a target driven landscape, one singular campaign is no longer as impactful. So instead, we stack our brand story all along the consumer journey. Not only are there many different platforms to meet audiences, but consumers are more in control of the type of content they see. Brands need to create meaningful content to stack brand story organically.

Register soon–limited in-person availability!

The event begins on Tuesday, February 27th at 4 p.m. CST with networking.

  • AMA Madison members: $10
  • Non-members: $20
  • Students: $5

Tickets include drink ticket and light appetizers.

See our cancellation policy for details.

Many thanks to our Craft Marketing sponsors: Winbound, and Spoken Frame Media!

About the Speaker

Dave Florin | Hiebing, CEO

Having stepped into his role as president shortly after arriving at Hiebing in 2001, Dave Florin has been integral in shaping Hiebing’s ability to serve as an effective marketing partner and building our centers of excellence. Under his leadership, Hiebing has nearly doubled in size, opened a second office in Austin, TX, and been recognized as Small Agency of the Year, Midwest Region by Ad Age as well as one of the Best Places to Work by Ad Age, the Wisconsin State Journal and Madison Magazine. Never one to rest on his laurels, Dave continues to be the source of our optimistic culture while scaling the business to ensure we are always serving the needs of our clients.

As a passionate advocate for target insight-driven strategy, Dave is actively involved in the manner in which Hiebing develops marketing plans that marry human truths and brand authenticity. The son of a former Goodyear marketer, Dave grew up in the world of marketing and has been a guest speaker at various industry events including the National Retail Federation, the Retail Advertising and Marketing Association, the International Institute for Research and the Investment Council Institute and happily adding AMA to his list of speaking engagements.

AMA Madison’s ‘Craft Marketing’ Series

Craft Marketing features a local presenter at establishments in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!

Thanks to our sponsor, Winbound, for supporting this event.

Thanks to our sponsor, Spoken Frame Media , for recording this event for attendees.


About the Venue

The Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap, smoked meats, broasted chicken, 30-55″ TVs, gorgeous patio with fire pit, 2 private banquet rooms and the best staff around!


The Thirsty Goat
3040 Cahill Main
Fitchburg, WI 53711 United States
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