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Making Waves: Creating Lake Ridge Bank’s New Brand

March 26 @ 4:00 pm - 5:30 pm

Rebranding can be complicated. Hear from Lake Ridge Bank’s President on their journey of combining two brands into a single new identity.

How do you combine two long-term, established brands and create something entirely new? Paul Hoffmann, president of Lake Ridge Bank will discuss how his team was able to combine two area banks, State Bank of Cross Plains and Monona Bank, last year to create an entirely new bank, Lake Ridge Bank. Paul will walk you though the steps the banks went through to create and roll out a completely new brand for the bank, including selecting a new name, as well as creating a new corporate logo, color scheme and brand package in less than a year. He will also share some of the unexpected “lessons learned” in the rebranding process that may help those beginning a rebranding project.

Register soon–limited in-person availability!

The event begins on Tuesday, March 26th at 4 p.m. CST with networking.

  • AMA Madison members: $10
  • Non-members: $20
  • Students: $5

Tickets include drink ticket and light appetizers.

See our cancellation policy for details.

Many thanks to our Craft Marketing sponsors: Kramer, Winbound, and Spoken Frame Media!

About the Speaker

Paul Hoffmann | Lake Ridge Bank, President

Paul Hoffmann served as the President and CEO of Monona Bank since June 2007, and he now assumes the role of President for Lake Ridge Bank as well as a Director for both Lake Ridge Bancorp, Inc. and the bank. Paul has more than 35 years experience in the banking industry, including time spent working at M&I Bank and Park Bank in Madison, as well as for the Federal Reserve Bank in Minneapolis. Paul graduated from St. Mary’s University in Winona, Minnesota with a Bachelor of Arts degree with majors in Business Administration-Management and Humanities. He also completed the Graduate School of Banking Program at the University of Wisconsin Madison. Paul is active in the community and currently serves on the board of Rotary Club of Madison and Maple Bluff Country Club. He previously was Chairman of Goodwill Industries of South Central Wisconsin, Chairman of Community Bankers of Wisconsin and on the board of Monona Chamber of Commerce.

AMA Madison’s ‘Craft Marketing’ Series

Craft Marketing features a local presenter at establishments in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!

Thanks to our sponsors

Kramer Madison



About the Venue

The Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap, smoked meats, broasted chicken, 30-55″ TVs, gorgeous patio with fire pit, 2 private banquet rooms and the best staff around!



The Thirsty Goat
3040 Cahill Main
Fitchburg, WI 53711 United States
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