This is a recap of AMA Madison’s May 8th event, “The AI-Powered Customer Journey,” featuring Lori Highby, CEO and founder of Keystone Click. Lori shared a practical framework for how marketers can combat AI drift and take control of how their brand...
Sixty-five years. That is a lot of brainstorms, coffee refills, campaign launches, career pivots, and “wait, can you see my screen?” moments. On April 21, AMA Madison gathered in the Atrium at Olbrich Gardens to mark 65 years of doing what this chapter...
It’s true! I have met some of them and they are an impressive group. Our student members are eager to connect, learn, and contribute – and the benefits go both ways. In the interest of supporting the next generation of marketers in our community, our Chapter has...
AMA Madison is holding our Sip and Shine Summer Social August 26, so it seemed like the perfect time to share four quick networking tricks: Nurture your online presence. Has anyone ever mentioned to you that they see your posts all the time or that they love your...
We’re thrilled to announce an incredible partnership set to elevate your networking and industry experience! Starting January 2024, the Madison Chapters of the American Marketing Association (AMA) and American Advertising Federation (AAF) members are in for an...
