Feedback-Driven Growth: Harnessing Customer Insights for Marketing Success
The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United StatesJoin us for Craft Marketing on October 24 with Carrie Brown, AMA Madison’s President and Marketing Manager at Beam Benefits. Whether you're just starting or looking to take your customer feedback strategy to the next level, this event will help you unlock the secrets to leveraging customer testimonials, references and feedback in your B2B (or […]
Increasing Sales with Targeted B2B Marketing Efforts
The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United StatesJoin us for Craft Marketing on November 28 with Prue Lotharius, VIce President of Marketing for Rolling Suds. Marketing can, and should, directly impact sales and positively impact your organization's bottom line. In this session, we will cover topics such as identifying target markets, the right channels to reach them, creating effective marketing messages, and […]
Holiday Party
Delta Beer Lab 167 East Badger Road, Madson, United StatesJoin the AMA Madison board at Delta Beer Lab for a little holiday cheer for this holiday Craft Marketing edition. Wear your best ugly, holiday sweater! Ticket includes a drink ticket, appetizers, & holiday fun! AMA Madison Member: $10 Guest: $20 Student: $5 Space is limited so dress to impress in your holiday best or […]
AMA-Madison New Year’s Marketing Workshop
OnlineJoin us for a virtual New Year's marketing workshop on January 16 with three industry experts. Event Schedule 9:00 - AMA Welcome; Carrie Brown 9:05 - 9:25 - Identity Aligned Branding by Laura Hulleman 9:25 - 10:25 - Breakout Sessions Option 1: Integrating Design Justice into Content & Marketing Narratives by Karen Baker Option 2: The Power & Potential of […]
Lead Magnets, Marketing Funnels, and Email Automation – Why They Matter
The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United StatesThere are people who are ready to buy from your company today, there are people who are going to buy what you sell from someone soon, and there are people who don’t even know they’ll be buying from a company like yours weeks and months from now. Your sales team is focused on the sales […]
Story Stacking: Build your brand story throughout the customer journey
The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United StatesStory Stacking is a target driven approach to planning in an ever-evolving marketing landscape. Being a target driven landscape, one singular campaign is no longer as impactful. So instead, we stack our brand story all along the consumer journey. Not only are there many different platforms to meet audiences, but consumers are more in control […]
Making Waves: Creating Lake Ridge Bank’s New Brand
The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United StatesRebranding can be complicated. Hear from Lake Ridge Bank's President on their journey of combining two brands into a single new identity. How do you combine two long-term, established brands and create something entirely new? Paul Hoffmann, president of Lake Ridge Bank will discuss how his team was able to combine two area banks, State […]
Navigating the Social Surge presented by MNI
Old Sugar Distillery 931 East Main Street #8, Madison, WI, United StatesA comprehensive playbook for understanding Social Media and how to utilize it effectively. A comprehensive playbook for understanding Social Media and how to utilize it effectively. Madison marketers are invited to be inspired and empowered to take their social media strategies and performance outcomes to the next level through data, insights, and storytelling! At this event, […]
Craft Marketing
The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United StatesAttracting Talent, Empowering Growth: Marketing Greater Madison's Future With low unemployment, high workforce participation and accelerated population growth, Greater Madison is having a moment – perhaps THE moment. Yet with these tailwinds come challenges, most notably in meeting the demand for skilled workers. Erik will discuss the business community’s role in marketing our region to […]
Strategic Marketing Mastery: Elevating Agency Collaboration & Project Management
MYArts 1055 E Mifflin St, Madison, United StatesIn today's rapidly evolving business landscape, mastering strategic marketing and navigating agency partnerships are critical for small to mid-sized organizations aiming for sustained growth and market success. The Strategic Marketing Mastery Workshop offers an exploration of key strategies and best practices tailored to empower attendees with actionable insights and practical tools. Dive into the art […]