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Strategic Marketing Mastery: Elevating Agency Collaboration & Project Management

May 15 @ 8:30 am - 11:30 am

In today’s rapidly evolving business landscape, mastering strategic marketing and navigating agency partnerships are critical for small to mid-sized organizations aiming for sustained growth and market success. The Strategic Marketing Mastery Workshop offers an exploration of key strategies and best practices tailored to empower attendees with actionable insights and practical tools.

Dive into the art of crafting winning marketing strategies, master the nuances of collaborative agency partnerships, and streamline project management for optimal results. With expert-led sessions, insightful panel discussions, and actionable takeaways, this event promises to equip you with the tools and strategies needed to elevate your marketing efforts to new heights. 

  • Gain insights into crafting effective marketing strategies tailored to your organization’s goals and target audience.
  • Learn best practices for collaborating with agencies, including communication strategies, goal alignment, and expectation management.
  • Acquire practical tips and tricks for efficiently managing marketing projects, from inception to execution.

Limited seats available. Register early to secure your spot.


Date & Time: May 15, 2024; 8:30 am – 11:00 am

Location: MYArts, 1055 E Mifflin St, Madison, WI 53703



  • 8:30 am: Registration Opens & Coffee/Networking
  • 9:00 am – 9:15 am: Welcome Address
  •  9:15 am – 10:00 am: “Crafting a Winning Marketing Strategy” by McKenna Erickson, Account Service Manager, S/B Strategic Marketing
  • 10:00 am – 10:05 am: Short Break
  • 10:05 am – 10:35 am: Breakout Workshop Sessions:
    • “Maximizing Agency Partnerships” by Lisa Caras, MBA, Director of Marketing, Jones Dairy Farm
    • “Efficient Project Management Techniques” by McKenna Erickson, Account Service Manager, S/B Strategic Marketing
  • 10:35 am – 10:55 am: “Effective Partnerships: Navigating Strategy and Delivery” (Panel Discussion Moderated by Carrie Brown)
  • 10:55 am – 11:00 am: Closing Remarks



  • Early Bird (ends April 22nd):
    • AMA/AAF Members: $20
    • Non-Members: $35
    • Students: $10
  • Regular Pricing:
    • AMA/AAF Members: $35
    • Non-Members: $50
    • Students: $25


See our cancellation policy for details.

Don’t miss this opportunity to unlock the secrets of strategic marketing success and revolutionize your approach to agency partnerships and project management. 

Thank you to our sponsor(s) Spoken Frame Media


About the Speakers

McKenna Erickson | S/B Strategic Marketing


McKenna Erickson is the Account Service Manager at S/B Strategic Marketing, with a career exclusively rooted in agency environments. Her expertise lies in translating client objectives into actionable strategies that drive impactful results. With a knack for building strong client relationships and shaping strategic direction, she’s worked across diverse sectors, from nonprofits to national CPG brands to global food ingredient companies. Outside of work, you can likely find her attempting a wide variety of random hobbies to appease her ADHD, jumping down true crime related rabbit holes, or just staring at her dog with her husband.


Lisa Caras, MBA | Jones Dairy Farm


With experience in corporate finance at Intel and consulting at IBM, combined with an MBA from NYU Stern School of Business and a BA from Miami University (OH), I bring a holistic approach to marketing as the director at Jones Dairy Farm, a family owned premium meat company. Passionate about strategic initiatives and bringing new products to market, I drive brand awareness and revenue growth through innovative campaigns and strong partnerships, ensuring sound financial management for business success. Outside of work, I enjoy spending time with my family, getting outside, and a good cold brew.


Thank you to our sponsor(s)

About the Venue

Madison Youth Arts

MYArts is a dedicated and purpose-built youth arts center in Madison, WI for young people to inspire and be inspired, discover the arts, make connections, and explore their creativity.

Entrance: The building entrance is at the corner of Ingersoll and Mifflin.

Parking: Street parking is often available; watch for times blocked off for street cleaning. There is a paid parking ramp adjacent to MYArts with an entrance from Ingersoll Street. The rate is $2/hour. Please do not use the Lapham School lot.


1055 E Mifflin St
Madison, 53703 United States
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