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Craft Marketing

April 30 @ 4:00 pm - 7:00 pm

Attracting Talent, Empowering Growth: Marketing Greater Madison’s Future

With low unemployment, high workforce participation and accelerated population growth, Greater Madison is having a moment – perhaps THE moment. Yet with these tailwinds come challenges, most notably in meeting the demand for skilled workers. Erik will discuss the business community’s role in marketing our region to the next generation of talent, as well as the work already underway toward accomplishing that goal.

Join us for an unforgettable evening as Erik from the Chamber of Commerce discusses Greater Madison’s pivotal moment and the strategies for attracting the next generation of talent.

This event also marks the bittersweet farewell to our beloved Craft Marketing series, with special thanks to Greg Mischio from Winbound for his unwavering support. Whether you’re here for Erik’s insights at 4:30 PM or joining us at 5:30 PM for a celebration of Craft Marketing’s legacy, your presence will make this final chapter truly memorable.

Let’s honor the impact of Craft Marketing, express gratitude to Greg Mischio, and toast to the bright future ahead!

The event begins on Tuesday, April 30th at 4 p.m. CST with networking.

  • Registration Opens: 4:00 PM
  • Presentation: 4:30 PM
  • Networking: 5:30PM – 7PM (Celebrate the last Craft Marketing!)

Register soon–limited in-person availability!

  • AMA Madison members: $10
  • Non-members: $20
  • Students: $5

Tickets include drink ticket and light appetizers.

See our cancellation policy for details.

Thanks to our sponsors Winbound, Spoken Frame Media, & Kramer Madison.


About the Speaker

Erik Greenfield | Greater Madison Chamber of Commerce


Erik brings to the table nearly 20 years of diverse experience in communications. As the Communications Manager for the Greater Madison Chamber of Commerce, Erik has spent the past eight years shaping impactful messaging and fostering connections within the Greater Madison community. He previously served in government roles as Deputy Communications Director for the Wisconsin State Assembly Democratic Caucus and Assistant Press Secretary for Governor Jim Doyle.

Erik began his career as a News and Sports Reporter and Anchor for radio stations in Madison and Sturgeon Bay, covering stories that resonated with audiences across multiple platforms. He holds a Bachelor of Arts degree in Radio TV Film from the University of Wisconsin Oshkosh, solidifying his expertise in effective storytelling and media relations. Drawing from this rich background, Erik brings invaluable insights into communication strategies and community engagement.


AMA Madison’s ‘Craft Marketing’ Series

Craft Marketing features a local presenter at establishments in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!

Thanks to our sponsors Winbound, Spoken Frame Media, & Kramer Madison.

About the Venue

The Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap, smoked meats, broasted chicken, 30-55″ TVs, gorgeous patio with fire pit, 2 private banquet rooms and the best staff around!


April 30
4:00 pm - 7:00 pm
Event Category:


The Thirsty Goat
3040 Cahill Main
Fitchburg, WI 53711 United States
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