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Increasing Sales with Targeted B2B Marketing Efforts

November 28, 2023 @ 4:00 pm - 5:30 pm

Join us for Craft Marketing on November 28 with Prue Lotharius, VIce President of Marketing for Rolling Suds.

Marketing can, and should, directly impact sales and positively impact your organization’s bottom line. In this session, we will cover topics such as identifying target markets, the right channels to reach them, creating effective marketing messages, and measuring the success of marketing efforts.

By the end of the session, attendees will have a better understanding of how to use targeted B2B marketing to increase sales and grow their business!

Register soon–limited in-person availability! The event begins on Tuesday, October 24th at 4 p.m. CST with networking.

  • AMA Madison members: $10
  • Non-members: $20
  • Students: $5

Tickets include drink ticket and light appetizers.

See our cancellation policy for details.

Many thanks to our Craft Marketing sponsors: Winbound, and Spoken Frame Media!

About the Speaker

Prue Lotharius | Vice President of Marketing, Rolling Suds

Prue Lotharius is Vice President of Marketing for Rolling Suds, an emerging power washing brand that began franchising in February 2023 and has experienced explosive growth with 54 locations across 13 states in 8 months. Prue has led marketing efforts at multiple Fortune 200 companies and across many sectors including healthcare, construction, insurance and retail. Putting creative spins on classic marketing techniques has enabled Prue to tie millions of dollars in sales directly to marketing efforts.


AMA Madison’s ‘Craft Marketing’ Series

Craft Marketing features a local presenter at establishments in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!

Thanks to our sponsor, Winbound, for curating our speakers and supporting this event.

Thanks to our sponsor, Spoken Frame Media , for recording this event for attendees.

About the Venue

The Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap, smoked meats, broasted chicken, 30-55″ TVs, gorgeous patio with fire pit, 2 private banquet rooms and the best staff around!


November 28, 2023
4:00 pm - 5:30 pm
Event Category:


The Thirsty Goat
3040 Cahill Main
Fitchburg, WI 53711 United States
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