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Feedback-Driven Growth: Harnessing Customer Insights for Marketing Success

October 24, 2023 @ 4:00 pm - 5:30 pm

Join us for Craft Marketing on October 24 with Carrie Brown, AMA Madison’s President and Marketing Manager at Beam Benefits.

Whether you’re just starting or looking to take your customer feedback strategy to the next level, this event will help you unlock the secrets to leveraging customer testimonials, references and feedback in your B2B (or B2C!) marketing.

We’ll start with the basics of how to source feedback, implement best practices, and effectively organize your insights to save time and boost your reputation.

And we won’t stop there. Carrie will delve into building on your feedback foundation, collaborating with sales teams, and bringing your company’s “reasons to believe” to life.

And for the top tier testimonial marketing, we’ll show you how to showcase customer references and testimonials in innovative campaigns, complete with a real case study example. Plus, we’ll reveal how to measure campaign success to ensure your efforts drive increased sales.

Register soon–limited in-person availability! The event begins on Tuesday, October 24th at 4 p.m. CST with networking.

  • AMA Madison members: $10
  • Non-members: $20
  • Students: $5

Tickets include drink ticket and light appetizers.

See our cancellation policy for details.

Many thanks to our Craft Marketing sponsors: Winbound, and Spoken Frame Media!

About the Speaker

Carrie Brown | Marketing ManagerCarrie Brown

Carrie Brown is the current 2023-24 President of the American Marketing Association Madison Chapter.  She has served in various other volunteer capacities since 2019.  Her ‘paid gig’ as a Marketing Manager for an ancillary employee benefits start-up keeps her busy daily.  Carrie is also a proud alumna of Columbia College Chicago and Roosevelt University, as well as Professional Certified Marketer. You can find her on LinkedIn enthusiastically posting about marketing and cheering on her network in comments across the platform.


AMA Madison’s ‘Craft Marketing’ Series

Craft Marketing features a local presenter at establishments in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!

Thanks to our sponsor, Winbound, for curating our speakers and supporting this event.

Thanks to our sponsor, Spoken Frame Media , for recording this event for attendees.

About the Venue

The Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap, smoked meats, broasted chicken, 30-55″ TVs, gorgeous patio with fire pit, 2 private banquet rooms and the best staff around!


The Thirsty Goat
3040 Cahill Main
Fitchburg, WI 53711 United States
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