In addition to career skills and professional network development offered within our local marketing community (watch the space below for upcoming events), the AMA provides a broad range of virtual opportunities to learn and grow. See virtual training offered by AMA, or search learning by topic.

Craft Marketing

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Today

  • Value of Professional Development in the Time of Mass Layoffs

    garth's brew bar 1726 Monroe St, Madison, WI, United States

    We've all heard about, if not been impacted by, the massive layoffs that are affecting the tech industry and many others. We've also all heard we should be active in […]

  • How to Prepare for a Crisis

    garth's brew bar 1726 Monroe St, Madison, WI, United States

    Learn how to prepare a crisis communications plan, including the roles of the marketing and creative departments. A crisis big or small can happen at any time and can result […]

  • Uh Oh, Marketers: Now It’s Your Turn to Sell!

    garth's brew bar 1726 Monroe St, Madison, WI, United States

    Marketing is now tasked with improving declining sales. Join AMA Madison for a talk about creating content to generate sales & trust. Marketing has always felt like it gets the […]

  • Is A.I. Your Friend or Foe for Your Writing Project?

    The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United States

    What is ChatGPT going to mean for the development of your marketing materials? Leslie Blaize, a freelance writer, will share ideas for maximizing the benefits of this A.I. tool. She’ll […]

  • Increasing Sales with Targeted B2B Marketing Efforts

    The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United States

    Join us for Craft Marketing on November 28 with Prue Lotharius, VIce President of Marketing for Rolling Suds. Marketing can, and should, directly impact sales and positively impact your organization's […]

  • Holiday Party

    Delta Beer Lab 167 East Badger Road, Madson, United States

    Join the AMA Madison board at Delta Beer Lab for a little holiday cheer for this holiday Craft Marketing edition. Wear your best ugly, holiday sweater! Ticket includes a drink […]

  • Story Stacking: Build your brand story throughout the customer journey

    The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United States

    Story Stacking is a target driven approach to planning in an ever-evolving marketing landscape. Being a target driven landscape, one singular campaign is no longer as impactful. So instead, we […]

  • Making Waves: Creating Lake Ridge Bank’s New Brand

    The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United States

    Rebranding can be complicated. Hear from Lake Ridge Bank's President on their journey of combining two brands into a single new identity. How do you combine two long-term, established brands […]