Welcome to the AMA Madison Blog!
Engaging Chapter Leaders in Toronto Through a Memorable Experience
Here’s a question for all the marketers out there: What’s the most effective approach to fostering loyalty with your product or service? Answer: Provide users with an unforgettable experience.
How to Achieve Marketing Success Using Customer Feedback
Nobody wants to be a guinea pig. That is, your potential customers don’t want to be the first to try a product or service. They want reassurance that others have “been there, done that” and got incredible value from their purchase.
Increasing Sales with Targeted B2B Marketing Efforts
Targeted messaging can go a long way in increasing sales and helping your business grow. But finding the right target markets for you and determining how to reach them can be tricky. Learn what to expect from November’s Craft Marketing event with Prue Lotharius.
Post Event Blog: 5 Ways Marketers Can Write More Effectively Using AI
With the rise of generative AI tools like ChatGPT, Jasper, Bing AI, and many more, the question of “Will AI make me obsolete?” has been on many marketers’ minds. For writing-focused marketers, the panic is even more anxiety-inducing. Leslie Blaize, a certified...
It’s me. Hi. Carrie Brown, AMA President reporting for duty
July 1, 2023 marked the start of my year as President of the AMA Madison-American Marketing Association! Excited, terrified, proud, humbled, overwhelmed… so many words describe my feelings about the year ahead! But there are a few things I know for sure that help...
Is A.I. Your Friend or Foe for Your Writing Project?
Leslie Blaize, a certified professional services marketer with Blaize Communications, will be presenting at AMA Madison’s Craft Marketing event at Thirsty Goat on September 26th, 2023. This month, we will explore how marketers can maximize the benefits of AI tools...
Gratitude, Growth, and Momentum for the Madison Marketing Community
Looking Ahead While Reflecting on the Past This time of year is special. The sunshine, the warm temps, the outdoors, and all the fun of festivals, celebrations, and last minute gatherings. Let’s be honest, Madison’s summers are like no other! Summer is also a special...
Post Event Blog: The Marketer’s Guide to Selling: The 3 Strategies to Sales Success
Marketers are feeling more pressured than ever to produce huge results. This challenge is nothing new for sales professionals, but for marketers, it’s new terrain. How did we get here? Gartner research has shown that today’s customers are 57% through the purchase...
Uh Oh, Marketers: Now It’s Your Turn to Sell!
Greg Mischio, the Owner and Founder of Winbound, will be presenting at AMA Madison’s Craft Marketing event at Garth’s Brew Bar on May 22. This month, we’re diving into driving sales as marketers. Greg will share his best advice on how to build a marketing strategy...
Post Event Blog: 6 Steps to Creating a Solid Crisis Communications Plan
No organization is immune to crisis. From product recalls to scandals and security breaches, these disasters damage your company’s reputation, leading to revenue and brand value losses and regulatory investigations. That’s why having a crisis communications plan is...
How to Prepare for a Crisis
Brian Lee, APR, president of Revelation PR, Advertising & Social Media, will be presenting at AMA Madison’s Craft Marketing event at Garth’s Brew Bar on April 24th. This month, we will explore how to prepare a crisis communications plan, including the roles of the...
Post Event Blog: How to Reach Your Career Goals with Continuing Education: Advice from an Academic Advisor, a Recruiter, and a Success Story
Whether you’re looking to land your dream job or future-proof yourself in the time of mass layoffs, continuing education is a powerful place to start. Continuing education is fantastic for helping you keep up-to-date on trends, stay competitive, build a network,...