With the rise of generative AI tools like ChatGPT, Jasper, Bing AI, and many more, the question of “Will AI make me obsolete?” has been on many marketers’ minds. For writing-focused marketers, the panic is even more anxiety-inducing. Leslie Blaize, a certified...
July 1, 2023 marked the start of my year as President of the AMA Madison-American Marketing Association! Excited, terrified, proud, humbled, overwhelmed… so many words describe my feelings about the year ahead! But there are a few things I know for sure that help...
Leslie Blaize, a certified professional services marketer with Blaize Communications, will be presenting at AMA Madison’s Craft Marketing event at Thirsty Goat on September 26th, 2023. This month, we will explore how marketers can maximize the benefits of AI tools...
Marketers are feeling more pressured than ever to produce huge results. This challenge is nothing new for sales professionals, but for marketers, it’s new terrain. How did we get here? Gartner research has shown that today’s customers are 57% through the purchase...
Greg Mischio, the Owner and Founder of Winbound, will be presenting at AMA Madison’s Craft Marketing event at Garth’s Brew Bar on May 22. This month, we’re diving into driving sales as marketers. Greg will share his best advice on how to build a marketing strategy...
