The Power of a Purple Crayon

The Power of a Purple Crayon

Importance of Professional/Collegiate Partnerships I started this wise tale with the working title, “My Advice to my 18-Year-Old Self,” for a hot minute before I decided that no one needs to hear the cringey, “study more, party less line.” (I can see my focus group of...
The Journey to ‘Engage’

The Journey to ‘Engage’

AMA President and President Elect travel to Lincoln Nebraska for a regional retreat This year I am serving as the President-Elect for the Madison Chapter of the American Marketing Association. As part of the leadership team, I was invited to participate in a regional...

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