Maeghan Nicholson, Author at American Marketing Association

Engaging Chapter Leaders in Toronto Through a Memorable Experience

Nov 14, 2023 | Spotlight

Here’s a question for all the marketers out there: What’s the most effective approach to fostering loyalty with your product or service? Answer: Provide users with an unforgettable experience.

How to Achieve Marketing Success Using Customer Feedback

Nov 2, 2023 | Craft Marketing

Nobody wants to be a guinea pig. That is, your potential customers don’t want to be the first to try a product or service. They want reassurance that others have “been there, done that” and got incredible value from their purchase.

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