Welcome to the AMA Madison Blog!
AI Day: Celebrating Progress and Navigating the Future
Ready or Not, it’s AI Day Happy Artificial Intelligence Appreciation Day! Assuming today is July 16. And assuming you actually do appreciate it. Because not everybody does. Some don’t give it much love because they’re not quite sure what AI really is or what...
5 Ways AMA Madison Can Elevate Your Marketing Career
Ready to take the next big step in your marketing career but not sure where to start? Well then step right up to AMA Madison! It’s a fact: Madison is home to some of the most creative and innovative thinkers and doers in the entire country. From startups to globally...
Belonging Matters: How Greater Madison Turned Community Connections and Immersive Experiences into Brand Success
In 2017, Erik Greenfield, Communications Manager for the Greater Madison Chamber of Commerce, conducted a survey that found that a staggering 70% of respondents had no brand awareness of Madison whatsoever. While positive awareness was their goal, they viewed this...
Strategic Marketing Mastery Workshop: Elevating Agency Collaboration & Project Management
Spring is here, and so arrives a new workshop from AMA Madison! On Wednesday, May 15 from 8:30-11 AM, we invite you to join us for a morning of learning and networking at MY Arts in Madison. Our featured presenters will include McKenna Erickson from S/B Strategic...
Attracting Talent and Empowering Growth to the Greater Madison Area
Join your fellow marketing professionals for another night of networking and insights! This time, Erik Greenfield, Communications Manager for the Greater Madison Chamber of Commerce, will be presenting at Thirsty Goat on Tuesday, April 30. This month, we are diving...
4 Tips for a Successful Rebrand: Insights from Lake Ridge Bank’s Journey
Rebranding is a pivotal moment for any organization. It signifies growth, evolution, and a renewed commitment to your company’s values and community. Still, with how complex rebrands can be, there are opportunities to make mistakes at every turn. Paul Hoffman,...
Navigating the Social Surge presented by MNI
Craft Marketing's latest event: A collaboration with AAF, Ad 2 Madison, and Madison Media Professionals! Join us for a night of insights and connection where Aron Caruso and Jodie Minton Skoropad of MNI Targeted Media will be presenting at Old Sugar Distillery on...
Making Waves: Creating Lake Ridge Bank’s New Brand
Craft Marketing is back with another event full of valuable insights and networking. This time, Paul Hoffman, President of Lake Ridge Bank, will be presenting at Thirsty Goat on Tuesday, March 26. This month, we will explore the art of rebranding. Why attend this...
4 Tips to Stay Agile in Today’s Complex Consumer Journey
The modern buyer journey is basically just a squiggly line. That might sound like a strange conclusion in our world of linear marketing flowcharts and funnels, but just think about it: Before you make a purchase, you probably don’t usually go from realizing you need a...
Story Stacking: Build Your Brand Story Throughout the Customer Journey
Craft Marketing is back with another event full of valuable insights and networking. This time, Dave Florin, CEO/Partner at Hiebing, will be presenting at Thirsty Goat on February 27, 2024. This month, we will explore the how and why of story stacking.
Using Lead Magnets and Email Automation to Deliver the Right Message at the Right Time
If you aren’t taking full advantage of marketing funnels, email automation, and lead magnets, you’re losing out on business. These three marketing powerhouses have the potential to gain you customers by helping you: Drive consistent leads that turn into sales...
3 Takeaways from 3 Marketing Experts: Branding Strategies, Inclusive Marketing, and AI
In today's rapidly evolving marketing landscape, it's crucial for professionals to stay ahead of the curve. A fantastic start: Learning from the wisdom of other marketers. This blog post offers valuable insights from three seasoned marketing experts who shared their...
