Welcome to the AMA Madison Blog!
Top Marketers Gave Lightning Review of 2019 and Advice for 2020
Marketing magic ignited December’s Craft Marketing session as some of the best marketers in the region gathered to provide 2019 in Review: What Worked (and What Didn’t). Topics ranged from the increasing popularity of Facebook groups to the best way to generate leads...
Signature Speakers: What We Learned from Peter Shankman
In the first ever morning signature speaker session, the Madison AMA hosted internationally acclaimed speaker Peter Shankman. Rather than tell you who Peter Shankman is, we're just going to drop some of his best thoughts from our session. Take from each what you will....
Marketing and Sales: A Modern-Day Love Story with a Happy – and Prosperous – Ending
What can sales and marketing teams learn from romantic relationships? Quite a bit, according to Cynthia Beiler, president of Leveraged Mind Consulting. She offered a proven process for “finding the love” to a packed crowd at the October AMA Craft Marketing session at...
Naming Challenge? Bring a Project and Willingness to Doodle
What should we call it? You’ll get help naming a product, sales initiative, book or whatever else strikes your fancy at the Nov. 19 Craft Marketing session. Doug Voegtle, brand strategist and writer at IdeaStalker.com, will present on “The Name Game: Strategies for...
“The Economy of the Next Fifty Years Will Be Run By Customer Service.” – Signature Speaker Series
The AMA Signature Series is back with a bang on November 6th, 2019, with Peter Shankman for a special breakfast edition: “The Economy of the Next Fifty Years Will Be Run By Customer Service.” We’re excited to bring Peter to Madison as the New York Times has called him...
Why Our Brains and Your Customers Can’t Resist Storytelling
Want to use storytelling to make an impression on your customers? Michael and Dave Neelsen of StoryFirst Media shared scientific research that shows how we process stories. They spoke to a packed crowd at AMA Madison's September Craft Marketing event at the Vintage...
Can Marketing and Sales Ever Find True Love? Heck Ya!
Romance will be in the air at our next Craft Marketing presentation. But the focus won’t be on couples. Instead, marketers will learn how sales & marketing can achieve a shared vision. Cynthia Beiler of Leveraged Mind Consulting will present “Marketing and Sales:...
AMA Madison Annual Conference Speaker Preview: Grant Gooding
There are a few days left until our 2019 Annual Conference "Elevate with Authenticity" on Thursday, September 26th at the Park Hotel. Have you registered yet? If not here's a sneak peek into why you should with one of our presenters, Grant Gooding. Grant will lead one...
AMA Madison Annual Conference Speaker Preview: D.P. Knudten
https://youtu.be/q_SBO8-281s There's a little over a week left before our 2019 Annual Conference "Elevate with Authenticity" on Thursday, September 26th at the Park Hotel. Are you wondering what you can expect? Here's a sneak peek into our closing keynote speaker,...
Your Customers and Stories: Resistance is Futile
Stories are so ubiquitous, we often take them for granted. But as you’ll discover in our next Craft Marketing presentation, they are marketer’s secret weapon. Michael and Dave Neelsen of StoryFirst will present “Why Our Brains and Your Customers Cannot Resist...
AMA Madison Annual Conference Speaker Preview: Leah Ujda
https://youtu.be/925U0FLSqtA Have you registered yet for our 2019 Annual Conference "Elevate with Authenticity" on Thursday, September 26th at the Park Hotel in beautiful downtown Madison, WI? If not, here's a sneak peek into one of our presenters, Leah Ujda. Leah...
AMA Madison Annual Conference Speaker Preview: Nick Myers
There's only a little over two weeks until our 2019 Annual Conference "Elevate with Authenticity" on Thursday, September 26th at the Park Hotel in beautiful downtown Madison, WI. We are excited to share a sneak peek of one of our speakers, Nick Myers, who will be...