Brush up on or learn the nuts and bolts of marketing attribution, its problems, and the various available attribution models. About this Event AMA Madison’s Craft Marketing Series continues on August 25th when Chris Hofmann presents, "Give Me Some Credit! The Wonderful, Maddening World of Marketing Attribution." He's the Vice President of Digital Services at […]

Learn from a case study on creative marketing tactics the Madison Reading Project has used to expand their reach and impact. About this Event AMA Madison’s Craft Marketing Series continues on September 29th when Rowan Childs, founder of the Madison Reading Project, will share her insights about building a successful nonprofit. Many underserved local children can enjoy […]

LinkedIn is more than just a job database - it's a networking powerhouse. Learn how to optimize your profile for leads and recruiters! About this Event AMA Madison’s Craft Marketing Series continues on October 27th, when Jared J. Wiese of Profiles That POP!™ presents “How to Build a LinkedIn Profile that Attracts Jobs, Leads & Joy.” The virtual presentation […]

Discover how to use new digital marketing tools to reach prospects and expand your influence. About this Event AMA Madison’s Craft Marketing Series continues on November 17th. We'll conduct a live podcasting session with Chris Luecke, host of the podcast and video series, Manufacturing Happy Hour. The virtual presentation begins at 4 p.m. with networking. Thanks to […]

Our year-end Craft Marketing event is a forum where we open the floor to marketers to share their successes and their setbacks from 2020. About this Event AMA Madison’s Craft Marketing Series continues on December 15, 2020 when we host a panel discussion on “2020 in Review: What Worked (and What Didn’t).” The virtual presentation […]

Being a one-person marketing department can be challenging. Learn helpful, real-life strategies on how to thrive as a one person team. About this Event AMA Madison’s Craft Marketing Series continues on January 26, 2021 when Edessa Polzin of Web Courseworks presents 'Getting SaaSy: The One (Wo)Man Marketing Team Survival Guide.' The virtual presentation begins at 4 p.m. with networking. […]

About this Event Improve Your B2B Marketing by Creating a “Digital Twin” of your Sales Team Greg Mischio, Winbound, returns to AMA Madison’s Craft Marketing on Feb. 23 to offer a virtual presentation. He’ll show B2B marketers how to reach prospects by using content to create a “digital twin” of your sales team. Manufacturing firms […]

Google Analytics can be complex. Learn how to navigate this powerful free tool to understand your website and gain actionable insights. About this Event AMA Madison’s Craft Marketing Series continues on March 30th when Kyle Akerman of Akerman Analytics will simplify Google Analytics and explain how to find the information attendees need. The virtual presentation begins at 4 p.m. with […]

Join content expert Andy Crestodina, as we explore ways to consider your audience's needs as part of your data-driven strategy. About this Event AMA Madison’s Craft Marketing Series continues on April 27 when Andy Crestodina of Orbit Media presents “Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears.” The virtual session begins at […]

Learn how any business in any industry can build their business and brand by having events – whether it is in-person or online. About this Event AMA Madison’s Craft Marketing Series continues on May 25, 2021 when Terri Lynn Yanke of Eventful Advantage presents 'Build Your Brand & Business with Events: In-Person or Online!' The virtual presentation begins at […]