Improve Your B2B Marketing by Creating a “Digital Twin” of your Sales Team

Greg Mischio, Winbound, returns to AMA Madison’s Craft Marketing on Feb. 23 to offer a virtual presentation. He’ll show B2B marketers how to reach prospects by using content to create a “digital twin” of your sales team.

Manufacturing firms create a “digital twin” of a machine or process to improve performance and quality. Greg’s presentation will demonstrate how marketers can use this approach to broaden their reach and improve sales. It will include insights on:

• Integrating your sales team into your content marketing approach
• Creating the most effective piece of content for each stage of the customer journey
• Using content to create “referral” sources, much like your sales team does

About the Speaker

Greg Mischio is the Owner and Founder of Winbound, a marketing agency that provides content marketing for small marketing departments with a focus on manufacturing and industrial verticals. Winbound provides a content + marketing approach, creating content that’s mapped to the customer journey and marketing for distribution via search, social and niche-based paid advertising. Winbound’s clients have enjoyed double and triple-digit increases in traffic and leads.