Search can only capitalize on the demand that is already out there. If you are maximizing the reach from all the keywords you want to target, but want even more search traffic, you are going to have to work on creating the demand yourself.

This talk will showcase how to research and target new customers that will come back and convert.

Join this AMA Signature Series Speaker event to learn how to build awareness campaigns in YouTube, Facebook, LinkedIn, and Quora.

About the Speaker

Martinez is the Director of Client Strategy for Clix Marketing, and one half of the Paid Media Pros YouTube channel. While he is hands-on in all aspects of PPC, his true passions lie in display, remarketing, audiences, and YouTube.

He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for Social Media Examiner, PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Microsoft Ads.

He regularly speaks at conferences such as SMX (Advanced, Munich, East, West), HeroConf, Pubcon (Pro, Florida, Austin), SMXL, SEMPO, and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2020.