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Google Analytics Simplified: Quickly Find the Strategic Answers You Need

March 30, 2021 @ 4:00 pm - 5:00 pm

Google Analytics can be complex. Learn how to navigate this powerful free tool to understand your website and gain actionable insights.

About this Event

AMA Madison’s Craft Marketing Series continues on March 30th when Kyle Akerman of Akerman Analytics will simplify Google Analytics and explain how to find the information attendees need.

The virtual presentation begins at 4 p.m. with networking. Thanks to Winbound, our sponsor.

About the Presentation

Google Analytics is a powerful free tool that tracks how people find your website, what pages they view, and what actions they take on your site. But Google Analytics is also REALLY complex.

In this presentation, you will learn the following fundamentals to help you get more out of Google Analytics in less time:

  • How to set up Google Analytics on your website
  • What types of data Google Analytics collects and how it is collected
  • What to do BEFORE you open your Google Analytics
  • How data is organized within Google Analytics reports
  • The top reports to get you started
  • Business questions that can be answered using Google Analytics

About the Speaker

Kyle Akerman is a Google Analytics Consultant in Chicago who loves helping marketers find data insights that lead to smarter business decisions.

Kyle’s goal is to help businesses do better measurement marketing.

For fun, Kyle DJs for Chicago community radio station CHIRP Radio (CHIRPradio.org) and WCXP-LP 107.1 FM). Kyle also loves improv and stand-up comedy.

For bite-sized Google Analytics tips, you can sign up for Kyle’s weekly Analytics Email Newsletter.

AMA Madison’s ‘Craft Marketing‘ Series

Craft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips, tactics, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day!



March 30, 2021
4:00 pm - 5:00 pm
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