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Connecting the Dots in 2021: Consumer Obsessed Design and Marketing

April 13, 2021 @ 12:00 pm - 1:00 pm

April 2021 Signature Speaker
Learn how the right research will let you go beyond the “what”, to the “why”, and uncover unique opportunities for growth.

About this Event

Consumer mindset and behaviors are changing. Are you keeping pace and planning for what’s next?

Learn how to tap into what’s changing in the marketplace by listening to consumers and learning from their behaviors.

In this AMA Madison Signature Speaker Series event, Kelli Betsinger, Decision Point Research & Branding Consultant, will share how layering consumer research with fundamental approaches to behavioral design will let you develop a more insightful marketing strategy.

Attendees will learn:

  • Key questions companies are considering in today’s marketplace
  • How consumer and behavioral research can get at the real life, and at times, illogical actions and motivations of consumers
  • How to get beyond the data to the “why’ and “”so what”” for marketing strategy”

Doing the right research will let you go beyond the “what” and to the “why” to identify unique opportunities for growth, especially in these uncertain times.

About the Speaker

Kelli Betsinger – Decision Point Research & Branding Consultant

Starting on the frontlines of ad agency work in research, writing and account management, Kelli transitioned to medical research and now, for the past 6 years has combined her passion for marketing and research in her current role.

Decision Point is known for innovative, custom research, focused on growth and client success. As a part of the Decision Point team, Kelli has spearhead quantitative and qualitative research that spans B2B, B2C and membership organizations across many industries including top consumer products goods, financial and healthcare organizations.


April 13, 2021
12:00 pm - 1:00 pm
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