Loading Events

« All Events

  • This event has passed.

Build Your Brand & Business with Events – In-Person or Online!

May 25, 2021 @ 4:00 pm - 5:00 pm

May craft marketing event banner with Terri Lynn's headshot
Learn how any business in any industry can build their business and brand by having events – whether it is in-person or online.

About this Event

AMA Madison’s Craft Marketing Series continues on May 25, 2021 when Terri Lynn Yanke of Eventful Advantage presents ‘Build Your Brand & Business with Events: In-Person or Online!

The virtual presentation begins at 4 p.m. with networking.

Thanks to Winbound, our sponsor.


About the Presentation

Terri Lynn will share how any business in any industry can build their business and brand by having events – whether it is in-person or online, whether it is B2B or B2C, no matter how big the business – from entrepreneur to small business to large company. She believes strongly that events should be part of everyone’s marketing strategy.

In this presentation, you will learn the power of events, including:

  • Why events are one of the quickest ways to scale your business
  • Know more about the different types of business events and what they can do for you
  • How to strategically build your event to achieve your purpose and goals
  • Event best practices so you too can have a successful event with impact

There is a magic of creating experiences for your event attendees and you will know why that is crucial to an event, the event results and important for the future.

About the Speaker

Photo of Terri Lynn, May's Craft Marketing SpeakerTerri Lynn Yanke is the Founder & CEO of Eventful Advantage. Known as the Biz Event Wizard + Experience Visionary, her focus is to help her clients get the results they want from events with the right attendee experiences, whether the event is in-person, virtual or hybrid. She draws upon her MBA in Marketing and 20 years of executive corporate experience.

Born and raised in the Madison area, she has lived away since graduating from the WI School of Business and only returned “home” in 2019. In addition, she brought eWomenNetwork to Madison where she is Managing Director. Other hats she wears includes being a Speaker and soon to be Author. She has one daughter, Lindsey, who lives and works in DC and her fur baby, Odie.

AMA Madison’s ‘Craft Marketing‘ Series

Craft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips, tactics, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day!


May 25, 2021
4:00 pm - 5:00 pm
Event Category:

Pin It on Pinterest