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Delivering Low-Cost, High-Impact Marketing for Nonprofits

September 29, 2020 @ 4:00 pm - 5:00 pm

Learn from a case study on creative marketing tactics the Madison Reading Project has used to expand their reach and impact.

About this Event

AMA Madison’s Craft Marketing Series continues on September 29th when Rowan Childs, founder of the Madison Reading Project, will share her insights about building a successful nonprofit. Many underserved local children can enjoy reading books at home, thanks to this literacy-based nonprofit.

The free virtual presentation begins at 4 p.m. with networking.
Thanks to Winbound, our sponsor.

About the Presentation

Marketing continues to play a critical role in growing the nonprofit’s reach for new partners, volunteers and donors.

Madison Reading Project started as a pilot program in 2014 with a $1000 seed donation. Organizers started with 100 books at one location, working with 30 children. Since then, the nonprofit has grown to work with thousands of children, over 100 community partners, and has distributed over 150,000 books.

Learn what type of creative marketing they used and still do today to get the word out and build awareness.

About the Speaker

Rowan Childs, Founder & Executive Director

Rowan shared with AMA the inspiration that led to her founding MRP.

“As a mother of two children, I know how important reading is for kids and adults and how it can also be a struggle. For many kids in our area, a home library isn’t a choice. Over two thirds of children living in poverty do not have books at home. I was alarmed by this statistic and in 2013 I founded Madison Reading Project to address the low literacy rates among underserved children.

“Our nonprofit has flourished with our hard work to provide quality books and literacy programming. We have been boosted by community support and is a testimony to the hard work and love we have dedicated. There is a huge need out there for even more kids to get their hands on quality books and literacy support.”


September 29, 2020
4:00 pm - 5:00 pm
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