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Learn How to Thrive – and Survive – as a One (Wo)Man Marketing Department

January 26, 2021 @ 4:00 pm - 5:00 pm

Learn How to Thrive - and Survive - as a One (Wo)Man Marketing Department
Being a one-person marketing department can be challenging. Learn helpful, real-life strategies on how to thrive as a one person team.

About this Event

AMA Madison’s Craft Marketing Series continues on January 26, 2021 when Edessa Polzin of Web Courseworks presents ‘Getting SaaSy: The One (Wo)Man Marketing Team Survival Guide.

The virtual presentation begins at 4 p.m. with networking.

Thanks to Winbound, our sponsor.


About the Presentation

If you are a one-person marketing department, chances are you feel like you are being pulled in many directions. All day. Every day. There are seven million things to juggle, eight hundred deadlines to beat, and two dozen campaigns to plan, track, and measure. And yet, the rest of the company thinks you have everything under control. Your coworkers and the executive team only see the fruits of your marketing labor. They’re probably not aware of the tedious and multifaceted process of planting, watering, fertilizing, weeding, and pruning the tree that created said fruit.

As a marketer in the software-as-a-service (SaaS) industry, Edessa Polzin will share helpful, real-life strategies. She wants attendees to not only survive, but THRIVE in a one (wo)man marketing department. So gather ’round the Snapchat children, bring your branded pens and notepads, and let’s get SaaSy!

About the Speaker

Edessa is an experienced sales & marketing manager at Web Courseworks. She specializes in pre-sales tech engineering. She helps the sales team navigate complex proposals and convert technical information and rational analysis into completed sales. She collaborates with the sales and marketing team to achieve the company’s goals, while having a few laughs in the process.


AMA Madison’s ‘Craft Marketing‘ Series

Craft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips, tactics, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day!


January 26, 2021
4:00 pm - 5:00 pm
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