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Remarketing: Making the Most of a Second Chance
COVID-19 and social distancing won’t stop Craft Marketing folks from gathering. On April 28, attendees will meet virtually instead of in person. At the April event at 4 p.m., Nathan Pabich will present the webinar, “Remarketing: Making the Most of a Second Chance.”...
Part 4: Still Surviving (and Thriving!) during the Pandemic
COVID-19 continues to change the way businesses and organizations operate. As a result, many of us are participating in meetings and professional development presentations virtually via Zoom, Teams, etc. Despite physical distancing, the need to stay connected...
Part 3: Still Surviving (and Thriving!) While Working at Home!
Now that most AMA members work from home, it’s becoming more routine. But we’re still finding interesting ways to stay in touch and have some fun. Managing from home requires some extra effort. Brooke Barney and Jessica Wagner were kind enough to share their...
Six Questions We’ve Asked and Answered on Chat Marketing
Digital marketing is an ever-evolving business. If you’re not iterating year-to-year, month-to-month, and even week-to-week, you’re falling behind. Marketers must figure out what new trends and fads are worth pursuing and which are better to be ignored. From social...
Part 2: How to Survive (and Thrive!) While Working at Home
What’s it like to work at home? AMA Madison marketers recently offered insights about following routines and avoiding distractions to maximize productivity. Now, in Part 2, more members share what they've learned. This pandemic causes justifiable concerns about the...
How to Survive (and Thrive!) While Working at Home
Thanks to concerns about COVID-19, an enlightened public now practices social distancing. As a result, some AMA Madison members are working at home for the first time—discovering the joys of walking only a few steps to their laptops, instead of making the trek into...
How to Hack Brains and Improve Conversions with UX and UI Design
By AMA Madison | March 10, 2020 | Signature Speaker Series Our March Signature Speaker Series luncheon featured Caroline Sober-James, Director of User Experience at Acumium, who shared practical UX and UI design ideas to drive conversions – in other words, tips on how...
Craft Marketing Recap: How to Create B2B Case Studies and Earn Valuable Social Proof
Looking for win-win content that benefits your client and your firm? Then look no further than B2B case studies! At AMA Madison’s February 25 Craft Marketing event, Greg Mischio, owner of Winbound, presented on “Turning Case Studies into B2B Social Proof and Top-Notch...
Learn How to Attract Your Audience on LinkedIn – Within Seconds!
Whatever your goal is on LinkedIn, you have just seconds to get found and impress your audience. With just a few simple strategies, it’s possible to put LinkedIn to work for you--whether you’re seeking business leads, a new job, or vetting candidates. At our October...
B2B Marketers: Make Your Case Studies Work for You!
Case studies have been a staple in marketing for a long, long time, but in his upcoming presentation on Turning Case Studies into B2B Social Proof and Top-Notch Content, Greg Mischio will explain these are no longer just stand-alone articles. Case studies can be...
“The Blueprint of Marketing Success” Power Panel
By AMA Madison | February 9, 2020 | Signature Speaker Series AMA Madison switched things up with an early morning panel discussion co-hosted with the Cottage Grove Chamber of Commerce on Thursday, February 6. More than 70 marketers gathered in the Summit Credit...
How Will the Top Web Marketing Trends Affect Your Business?
AMA Madison’s Craft Marketing series celebrated its two-year anniversary with a dynamic program featuring the “10 Web Marketing Trends for 2020.” James Roloff and Elise Chan of Powderkeg Web Design revealed the trends and discussed their impacts and actionable advice....