Join your fellow marketing professionals for another night of networking and insights! This time, Erik Greenfield, Communications Manager for the Greater Madison Chamber of Commerce, will be presenting at Thirsty Goat on Tuesday, April 30. This month, we are diving...
Rebranding is a pivotal moment for any organization. It signifies growth, evolution, and a renewed commitment to your company’s values and community. Still, with how complex rebrands can be, there are opportunities to make mistakes at every turn. Paul Hoffman,...
Craft Marketing’s latest event: A collaboration with AAF, Ad 2 Madison, and Madison Media Professionals! Join us for a night of insights and connection where Aron Caruso and Jodie Minton Skoropad of MNI Targeted Media will be presenting at Old Sugar Distillery...
Craft Marketing is back with another event full of valuable insights and networking. This time, Paul Hoffman, President of Lake Ridge Bank, will be presenting at Thirsty Goat on Tuesday, March 26. This month, we will explore the art of rebranding. Why attend this...
The modern buyer journey is basically just a squiggly line. That might sound like a strange conclusion in our world of linear marketing flowcharts and funnels, but just think about it: Before you make a purchase, you probably don’t usually go from realizing you need a...
