If you’re a marketer who manages from the middle, you know the struggle. Not only do you have to manage your direct reports effectively to nurture them in their roles, but you must navigate communicating with upper management above you. In other words, you must...
Marketing managers don’t exactly have it easy. Too often, you find yourself caught between executive demands and your team’s realities, requiring you to make tough calls and manage a long list of priorities. If you can relate to this scenario, you need to...
We hate to say it, but marketing isn’t always glamorous. All products and services, from shiny objects to mundane essentials, need promotion to reach their target audiences and build relationships with them that drive sales and brand loyalty. And with enough...
2024 has been a stacked year at AMA-Madison. Across 10 events—including workshops, panels, and interactive presentations—we’ve welcomed 19 marketing experts who generously shared their ideas and experiences. And along the way, we’ve had countless...
As AI continues to barrel towards change, there’s always a new AI use case (more like many) for marketers to try. That’s why the team at AMA-Madison teamed up with AMA-Milwaukee, and AMA of Northeast Wisconsin to arrange an AI-focused panel session featuring three...
