2020 Marketing In Review: What Worked (and What Didn’t)
Our year-end Craft Marketing event is a forum where we open the floor to marketers to share their successes and their setbacks from 2020. About this Event AMA Madison’s Craft Marketing Series continues on December 15, 2020 when we host a panel discussion on “2020 in Review: What Worked (and What Didn’t).” The virtual presentation […]
Level up your website SEO and Digital Marketing – Tools and Tips
Learn simple benchmarks, tools for assessment, and ways to get more sophisticated with digital marketing across different channels. About this Event There's over 8,000 martec solutions to choose from. But where do you start? Which free tools actually offer value? Which paid services are worthy of your limited budget? What technology do other marketers use? […]
Learn How to Thrive – and Survive – as a One (Wo)Man Marketing Department
Being a one-person marketing department can be challenging. Learn helpful, real-life strategies on how to thrive as a one person team. About this Event AMA Madison’s Craft Marketing Series continues on January 26, 2021 when Edessa Polzin of Web Courseworks presents 'Getting SaaSy: The One (Wo)Man Marketing Team Survival Guide.' The virtual presentation begins at 4 p.m. with networking. […]
Email Tips You Need To Know To Get Ahead In 2021
Learn easy tips to follow to make your email marketing campaigns hit home and get you ahead of your competition in 2021. About this Event By 2023 there will be an expected 4.3 billion global email users - about half the world’s population. Additionally, 2020 saw major increases in the amount of emails sent each […]
Using Content to Create a Digital Twin of your Sales Team
About this Event Improve Your B2B Marketing by Creating a “Digital Twin” of your Sales Team Greg Mischio, Winbound, returns to AMA Madison’s Craft Marketing on Feb. 23 to offer a virtual presentation. He’ll show B2B marketers how to reach prospects by using content to create a “digital twin” of your sales team. Manufacturing firms […]
Using PPC to Fill the Top of the Funnel
Research and target new customers that will come back and convert. About this Event Search can only capitalize on the demand that is already out there. If you are maximizing the reach from all the keywords you want to target, but want even more search traffic, you are going to have to work on creating […]
Google Analytics Simplified: Quickly Find the Strategic Answers You Need
Google Analytics can be complex. Learn how to navigate this powerful free tool to understand your website and gain actionable insights. About this Event AMA Madison’s Craft Marketing Series continues on March 30th when Kyle Akerman of Akerman Analytics will simplify Google Analytics and explain how to find the information attendees need. The virtual presentation begins at 4 p.m. with […]
Connecting the Dots in 2021: Consumer Obsessed Design and Marketing
Learn how the right research will let you go beyond the "what", to the "why", and uncover unique opportunities for growth. About this Event Consumer mindset and behaviors are changing. Are you keeping pace and planning for what’s next? Learn how to tap into what’s changing in the marketplace by listening to consumers and learning […]
Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears
Join content expert Andy Crestodina, as we explore ways to consider your audience's needs as part of your data-driven strategy. About this Event AMA Madison’s Craft Marketing Series continues on April 27 when Andy Crestodina of Orbit Media presents “Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears.” The virtual session begins at […]
Healthcare Marketing Panel – Build Customer Trust in the Digital Age
Learn how successful healthcare brands have repositioned themselves to become more patient-centric and competitive in the digital age. About this Event Healthcare in the US is complex and confusing … and more so because of Covid19. Consumers, or patients, place a high value on their experience when interacting with healthcare professionals and systems. Speed and […]