Revamping the Marketing Plan: Leaner, Meaner and More Effective

Capital Brewery 7734 Terrace Ave., Middleton, WI, United States

Greg Mischio of Winbound will offer a more dynamic, inclusive approach to marketing planning at AMA Madison’s Craft Marketing presentation on February 22nd. The session begins at 5:30 p.m. central with networking. (This session is planned to be in-person, but may be switched to a virtual event depending on Covid restrictions.) Thanks to Winbound, our […]

Online Reviews: 5 Star State of Mind

Online

Do you have a strategy for managing online reviews? 93% of customers read reviews of local businesses before picking one, so it’s important. About this event 5 stars or 1 star, all reviews are an opportunity to market your business. Do you have a strategy for managing online reviews? 93% of customers read reviews of […]

The Many Faces of Account-Based Marketing

Capital Brewery 7734 Terrace Ave., Middleton, WI, United States

Learn the ins and outs of Account-Based Marketing with Steve Robinson, and how to implement it at your organization with three different strategies, on Tuesday, March 29. Steve Robinson will explain what account-based marketing is and break down 3 different strategies so you can find your ideal fit at AMA Madison’s Craft Marketing presentation on […]

5 Ways to Create a Better User Experience: So Website Visitors Stick Around

Capital Brewery 7734 Terrace Ave., Middleton, WI, United States

So you have a website, now how do you get people to stick around? Joey Donovan Guido owner of Cuppa SEO Web Design will show you how and you will walk away with 5 ways to improve the user experience on your site. Join us on Tuesday, April 26th. The session begins at 5:30 p.m. […]

Free – $15

Creating Professional Videos In-House: Simplify the Process

Capital Brewery 7734 Terrace Ave., Middleton, WI, United States

Learn how to streamline the in-house video process, set up simple equipment the way the pros do, and produce videos that provide value with Faith Dey of Live Well Video. Faith Dey of Live Well Video will share the simple steps to create your own pro-quality videos, whether for your internal company communications or for serving current and […]

Free – $15

Recruiting Marketing “Redux”

Capital Brewery 7734 Terrace Ave., Middleton, WI, United States

Learn how you can support your company’s recruitment efforts and overall brand in the current state of recruitment marketing. Martha Carrigan, CEO of Big Shoes Network (BSN), will explain how recent events have impacted the current state and future of Recruitment Marketing, plus how you can support your company’s recruitment efforts and overall brand at AMA Madison’s Craft […]

Free – $15

An Axe-Throwing & Networking Kind of Evening

FlannelJax's Madison 6704 Watts Road Madison, WI 53719 6704 Watts Road, Madison, WI, United States

Is there a marketing or corporate trope, cliché or buzzword that grinds your gears? Let us know and we’ll make sure it gets axed. About this event Enjoy a fun evening of mingling and axe throwing with fellow Madison-area marketers! Join AMA Madison September 14th at Flannel Jax. Is there a marketing or corporate trope, […]

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