About this event

5 stars or 1 star, all reviews are an opportunity to market your business. Do you have a strategy for managing online reviews? 93% of customers read reviews of local businesses before picking one, so it’s important to get it right. Learn how to manage your reputation and engage with users on Yelp and other review platforms.

You will learn:

• Best ways to respond to reviews—good and bad
• Real examples and advice from businesses that are excellent at responding to reviews
• How to leverage reviews in your marketing
• Responding to reviews to drive new and repeat business across all platforms

Join us March 8, 2022 at Noon to participate in this virtual event.

About the Speaker

Emily Washcovick- Small Business Expert, Yelp

Emily Washcovick – Small Business Expert, Yelp

As Yelp’s Small Business Expert, Emily is responsible for building a thriving network of local business owners, operators and marketers through education and networking events (now, exclusively virtual). She hosts events and webinars to provide business owners with resources that help them succeed and grow in the world of online reviews. Emily’s expertise lies in customer engagement, reputation management and all things digital marketing. Her knowledge encompasses countless industries and through thought leadership and speaking engagements, she’s able to share insights that business owners of all kinds can leverage for the future of their business. She is also the host of a new podcast from Yelp and Entrepreneur Media – Behind the Review. Each episode features conversations with a business owner, and a reviewer, about the story and lessons behind their interactions.

About AMA Madison

AMA Madison is one of the oldest professional Chapters of the international American Marketing Association.

Serving marketers in SW Wisconsin, our aim is clear – Moving Marketing Forward. From our annual conference, to our Marketer Mixers, to our monthly educational programs, we’re here to support your career, your company, and the entire marketing profession. Join us today.