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The Many Faces of Account-Based Marketing
March 29, 2022 @ 5:30 pm - 7:00 pm
Learn the ins and outs of Account-Based Marketing with Steve Robinson, and how to implement it at your organization with three different strategies, on Tuesday, March 29.
Steve Robinson will explain what account-based marketing is and break down 3 different strategies so you can find your ideal fit at AMA Madison’s Craft Marketing presentation on March 29th.
The event begins at 5:30 p.m. CST with networking.
We require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person, but may be switched to a virtual event depending on COVID-19 restrictions.
Thanks to Winbound, our sponsor.
About the Presentation
Chicago deep-dish, Neapolitan, and New York-style are all pizza, but you probably don’t consider them the same thing. Account-Based Marketing (ABM) is kinda like that, but most experts and books talk about it as if it’s a clearly defined practice. The fact is that no two companies do Account-Based Marketing the same way – and that’s OK!
We’ll take this opportunity to break down what ABM is and present three very different strategies for ABM that Brilliant Metrics has successfully used with our clients, along with the keys to implementing each strategy. You’ll leave understanding if ABM is for you, and if so, which flavor to start with. Just don’t tell me it’s still called pizza if it’s got pineapple on it, and we’ll be just fine.
About the Speaker
Steve Robinson is a veteran marketer and the Founder and CEO of Brilliant Metrics, a digital marketing agency serving manufacturers and SaaS providers. In addition to his role leading and growing new relationships for Brilliant Metrics, Steve is an instructor for University of Wisconsin Milwaukee School of Continuing Ed. where he teaches digital marketing to professionals.
AMA Madison’s ‘Craft Marketing’ Series
Craft Marketing features a local presenter at a different craft brewery, winery, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!