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Revamping the Marketing Plan: Leaner, Meaner and More Effective
February 22, 2022 @ 5:30 pm - 7:00 pm
The session begins at 5:30 p.m. central with networking. (This session is planned to be in-person, but may be switched to a virtual event depending on Covid restrictions.) Thanks to Winbound, our sponsor.
About the Presentation
How many marketing plans have you written that never get followed and are seldom revisited? It doesn’t have to be that way. With the right approach, you can create a dynamic plan that will serve as your guiding light for years to come. You’ll learn:
- How to get buy-in from all parts of your organization
- Why your content pipeline should be structured like a book
- How a goals-oriented approach can unite sales and marketing
We’ll also provide you with our marketing plan template and a step-by-step guide for the process.
About the Speaker
Greg Mischio is the Owner and Founder of Winbound, a digital marketing agency. Winbound helps manufacturing and industrial clients use content to create a “digital twin” of their sales team and reach prospects using SEO, social media, and paid online ads. Winbound’s clients have enjoyed double and triple digit increases in traffic and leads.
AMA Madison’s ‘Craft Marketing’ Series
Craft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.