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Revamping the Marketing Plan: Leaner, Meaner and More Effective

February 22, 2022 @ 5:30 pm - 7:00 pm

Greg Mischio - Revamping the Marketing Plan: Leaner, Meaner and More Effective

Greg Mischio of Winbound will offer a more dynamic, inclusive approach to marketing planning at AMA Madison’s Craft Marketing presentation on February 22nd.

The session begins at 5:30 p.m. central with networking. (This session is planned to be in-person, but may be switched to a virtual event depending on Covid restrictions.) Thanks to Winbound, our sponsor.

Register here.

About the Presentation

How many marketing plans have you written that never get followed and are seldom revisited? It doesn’t have to be that way. With the right approach, you can create a dynamic plan that will serve as your guiding light for years to come. You’ll learn:

  • How to get buy-in from all parts of your organization
  • Why your content pipeline should be structured like a book
  • How a goals-oriented approach can unite sales and marketing

We’ll also provide you with our marketing plan template and a step-by-step guide for the process.

About the Speaker

Greg Mischio is the Owner and Founder of Winbound, a digital marketing agency. Winbound helps manufacturing and industrial clients use content to create a “digital twin” of their sales team and reach prospects using SEO, social media, and paid online ads. Winbound’s clients have enjoyed double and triple digit increases in traffic and leads.

AMA Madison’s ‘Craft Marketing’ Series

Craft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.


February 22, 2022
5:30 pm - 7:00 pm
Event Category:


Capital Brewery
7734 Terrace Ave.
Middleton, WI 53562 United States
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