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Recruiting Marketing “Redux”

June 28, 2022 @ 5:30 pm - 7:00 pm

Free – $15
Craft Marketing Hero Image with Martha Carrigan
Learn how you can support your company’s recruitment efforts and overall brand in the current state of recruitment marketing.

Martha CarriganCEO of Big Shoes Network (BSN)will explain how recent events have impacted the current state and future of Recruitment Marketing, plus how you can support your company’s recruitment efforts and overall brand at AMA Madison’s Craft Marketing presentation on June 28.

The event begins at 5:30 p.m. CST with networking.

We require all attendees to show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person, but may be switched to a virtual event depending on COVID-19 restrictions.

Thanks to Winbound, our sponsor.

Register here.

About the Presentation

Three years ago, the WI unemployment rate was 3.0% when Martha Carrigan presented on Recruitment Marketing in the Craft Marketing Series. Today, the WI unemployment rate is once again hovering around 3.0%. Things haven’t changed much.

Wait, really?

The upheaval of the last three years have created a frustrating recruiting landscape. Is it time to “let go or be dragged?” or is “What’s old is new again?” Martha will look at how the recent past events have impacted current and future Recruitment Marketing. You will leave with a handful of ideas to support both recruiting and your company brand. (At least until the next pandemic.)

Picture of Martha Carrigan, Big Shoes NetworkAbout the Speaker

Martha Carrigan – Big Shoes Network (BSN); CEO

Martha Carrigan is the CEO of Big Shoes Network (BSN) a niche job-board and resource site for digital advertising, graphic & web design, marketing, and PR in Illinois, Minnesota and Wisconsin. She is responsible for strategic marketing, business development, and finance. She helps find and connect great creative talent with opportunities in Midwest companies as well as coaches individuals on their career pursuits. As a requested presenter at universities and professional groups, she speaks on the creative industry employment and career-related topics.

Martha serves on nonprofit boards, as a board advisor and mentor including: Madison College, The Commons, USO Wisconsin Marketing, UW-Whitewater Digital Marketing program, and WCTC.


AMA Madison’s ‘Craft Marketing’ Series

Craft Marketing features a local presenter at a different craft brewery, winery, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!


June 28, 2022
5:30 pm - 7:00 pm
Free – $15
Event Category:


Capital Brewery
7734 Terrace Ave.
Middleton, WI 53562 United States
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