The 3 Buckets of Marketing KPIs – Identify These Before Your Next Strategic Planning
Vintage Brewing Co. - West 674 South Whitney Way, Madison, WI, United StatesAMA Madison’s Craft Marketing Series continues on November 30th when Spencer X Smith of AmpliPhi presents “The 3 Buckets of Marketing KPIs." About this event Spencer X Smith of AmpliPhi presents “The 3 Buckets of Marketing KPIs - Identify These Before Your Next Strategic Planning Meeting.” Learn how a KPI framework can help you to […]
Crystal Ball Craft Marketing: What’s Coming in 2022
OnlineJoin a panel of marketing experts as we discuss what 2022 will bring for the marketing world. About this event Learn about marketing yet to come in 2022 with presenters of Craft Marketing past. Our experts will cover: Emerging Technologies Websites/SEO B2B Social Media Paid Media e-Commerce Non-Profit The Panelists: Nick Myers - Emerging Technologies James […]
You Are Not Your Job
OnlineRe-discover the important role your personal values contribute to career decisions and how to plan your 'career future'. About this event Massive unemployment due to COVID-19 and now The Great Resignation! What IS going on in today’s labor market? While economists and politicians view this situation as dire, Dr. Sarah J Stebbins believes workers are pausing to […]
Using Video to Become LinkedIn Famous
OnlineAMA Madison’s Craft Marketing Series continues on January 25th when Ema Roloff from Naviant presents "Using Video to Become LinkedIn Famous" About this event It’s the Remix: How to Win Friends and Influence People on LinkedIn . Ema Roloff, of Naviant, will explain how you can create a social media brand built on authority and […]
Video Done Right: How To Deliver Videos that Connect with Your Audience
OnlineLearn from an emmy-winner how to deliver videos that connect with your audience. About this event Video is one of the best types of content you can produce today. The problem is many corporate videos miss the mark, and in many cases are never even viewed. Emmy-winner Tony Gnau will use customer case studies to provide helpful […]
Revamping the Marketing Plan: Leaner, Meaner and More Effective
Capital Brewery 7734 Terrace Ave., Middleton, WI, United StatesGreg Mischio of Winbound will offer a more dynamic, inclusive approach to marketing planning at AMA Madison’s Craft Marketing presentation on February 22nd. The session begins at 5:30 p.m. central with networking. (This session is planned to be in-person, but may be switched to a virtual event depending on Covid restrictions.) Thanks to Winbound, our […]
Online Reviews: 5 Star State of Mind
OnlineDo you have a strategy for managing online reviews? 93% of customers read reviews of local businesses before picking one, so it’s important. About this event 5 stars or 1 star, all reviews are an opportunity to market your business. Do you have a strategy for managing online reviews? 93% of customers read reviews of […]
The Many Faces of Account-Based Marketing
Capital Brewery 7734 Terrace Ave., Middleton, WI, United StatesLearn the ins and outs of Account-Based Marketing with Steve Robinson, and how to implement it at your organization with three different strategies, on Tuesday, March 29. Steve Robinson will explain what account-based marketing is and break down 3 different strategies so you can find your ideal fit at AMA Madison’s Craft Marketing presentation on […]
5 Ways to Create a Better User Experience: So Website Visitors Stick Around
Capital Brewery 7734 Terrace Ave., Middleton, WI, United StatesSo you have a website, now how do you get people to stick around? Joey Donovan Guido owner of Cuppa SEO Web Design will show you how and you will walk away with 5 ways to improve the user experience on your site. Join us on Tuesday, April 26th. The session begins at 5:30 p.m. […]
Creating Professional Videos In-House: Simplify the Process
Capital Brewery 7734 Terrace Ave., Middleton, WI, United StatesLearn how to streamline the in-house video process, set up simple equipment the way the pros do, and produce videos that provide value with Faith Dey of Live Well Video. Faith Dey of Live Well Video will share the simple steps to create your own pro-quality videos, whether for your internal company communications or for serving current and […]