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May 2023
Path to CMO: Journey to Becoming a Marketing Executive with Milissa Rick
Whether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this role. A 3-part series to set you on the path to CMO. The title Chief Marketing Officer has been controversial for a while, with its popularity waning and waxing through the decades. But having a CMO can result in improved organizational performance. Whether you are simply curious about the role of CMO or aspire to become…
Find out more »Uh Oh, Marketers: Now It’s Your Turn to Sell!
Marketing is now tasked with improving declining sales. Join AMA Madison for a talk about creating content to generate sales & trust. Marketing has always felt like it gets the short end of the stick when compared to sales. Well, guess what, marketing? Management is now looking to you to help improve declining sales. Are you up for the task? In this presentation, we’ll show you how to: Build a marketing strategy around generating sales Create content that inspires a…
Find out more »June 2023
GA4: Making the Switch No One Asked for (or Seems to Like)
The Google Analytics you've used for years is going away on July 1. Learn how to make sense of Google Analytics GA4. But what is this new, unfamiliar tool that you're supposed to somehow make sense of? Agency owner Eagan Heath will cover what's changed, what action you need to take, gotchas to watch out for, and how you can even discover insights in the new Google Analytics GA4. AMA Madison Members: FREE ; Guests/Non-AMA Madison Members: $5 Join us…
Find out more »September 2023
Summer Social @ Vitense Golfland
Enjoy a fun evening of mingling and hitting golf balls with fellow Madison-area marketers! Join AMA Madison September 12th at Vitense Golfland. This event is $10 for AMA Madison Members, Guests are only $20. Ticket includes golf suite access, a drink ticket, appetizers, and fun!
Find out more »Is A.I. Your Friend or Foe for Your Writing Project?
What is ChatGPT going to mean for the development of your marketing materials? Leslie Blaize, a freelance writer, will share ideas for maximizing the benefits of this A.I. tool. She’ll also offer warnings about its pitfalls that could get you into trouble. Some writers are already losing their jobs because of A.I., yet it will provide new opportunities for others. Blaize will offer suggestions for getting the most out of A.I. to create content and options for effectively collaborating with…
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