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February 2022

Video Done Right: How To Deliver Videos that Connect with Your Audience

February 8 @ 12:00 pm - 1:00 pm
Online
Tony Gnau

Learn from an emmy-winner how to deliver videos that connect with your audience. About this event Video is one of the best types of content you can produce today. The problem is many corporate videos miss the mark, and in many cases are never even viewed. Emmy-winner Tony Gnau will use customer case studies to provide helpful ideas for your own marketing videos. He will show you how to sell the higher-ups on why video is important, how to create videos that…

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Revamping the Marketing Plan: Leaner, Meaner and More Effective

February 22 @ 5:30 pm - 7:00 pm
Capital Brewery, 7734 Terrace Ave.
Middleton, WI 53562 United States
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Greg Mischio - Revamping the Marketing Plan: Leaner, Meaner and More Effective

Greg Mischio of Winbound will offer a more dynamic, inclusive approach to marketing planning at AMA Madison’s Craft Marketing presentation on February 22nd. The session begins at 5:30 p.m. central with networking. (This session is planned to be in-person, but may be switched to a virtual event depending on Covid restrictions.) Thanks to Winbound, our sponsor. Register here. About the Presentation How many marketing plans have you written that never get followed and are seldom revisited? It doesn’t have to…

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March 2022

Online Reviews: 5 Star State of Mind

March 8 @ 12:00 pm - 1:00 pm
Online
Event Banner

Do you have a strategy for managing online reviews? 93% of customers read reviews of local businesses before picking one, so it’s important. About this event 5 stars or 1 star, all reviews are an opportunity to market your business. Do you have a strategy for managing online reviews? 93% of customers read reviews of local businesses before picking one, so it’s important to get it right. Learn how to manage your reputation and engage with users on Yelp and…

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The Many Faces of Account-Based Marketing

March 29 @ 5:30 pm - 7:00 pm
Capital Brewery, 7734 Terrace Ave.
Middleton, WI 53562 United States
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Craft Marketing Banner for March Event on Account Based Marketing

Learn the ins and outs of Account-Based Marketing with Steve Robinson, and how to implement it at your organization with three different strategies, on Tuesday, March 29. Steve Robinson will explain what account-based marketing is and break down 3 different strategies so you can find your ideal fit at AMA Madison’s Craft Marketing presentation on March 29th. The event begins at 5:30 p.m. CST with networking. We require all attendees show proof of full COVID-19 vaccination status or a negative…

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April 2022

5 Ways to Create a Better User Experience: So Website Visitors Stick Around

April 26 @ 5:30 pm - 7:00 pm
Capital Brewery, 7734 Terrace Ave.
Middleton, WI 53562 United States
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Free – $15
Craft Marketing Hero Image for Joey Donovan Guido Event

So you have a website, now how do you get people to stick around? Joey Donovan Guido owner of Cuppa SEO Web Design will show you how and you will walk away with 5 ways to improve the user experience on your site. Join us on Tuesday, April 26th. The session begins at 5:30 p.m. central with networking. We require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of…

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