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February 2021

Email Tips You Need To Know To Get Ahead In 2021

February 9 @ 8:30 am - 9:30 am

Learn easy tips to follow to make your email marketing campaigns hit home and get you ahead of your competition in 2021. About this Event By 2023 there will be an expected 4.3 billion global email users - about half the world’s population. Additionally, 2020 saw major increases in the amount of emails sent each day, especially given the massive growth in remote work. With so much change and market upheaval across industries, how do you know if your email…

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Using Content to Create a Digital Twin of your Sales Team

February 23 @ 4:00 pm - 5:00 pm
Improve Your B2B Marketing by Creating a “Digital Twin” of your Sales Team Greg Mischio, Winbound.

About this Event Improve Your B2B Marketing by Creating a “Digital Twin” of your Sales Team Greg Mischio, Winbound, returns to AMA Madison’s Craft Marketing on Feb. 23 to offer a virtual presentation. He’ll show B2B marketers how to reach prospects by using content to create a “digital twin” of your sales team. Manufacturing firms create a “digital twin” of a machine or process to improve performance and quality. Greg’s presentation will demonstrate how marketers can use this approach to…

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March 2021

Using PPC to Fill the Top of the Funnel

March 9 @ 12:00 pm - 1:00 pm

Research and target new customers that will come back and convert. About this Event Search can only capitalize on the demand that is already out there. If you are maximizing the reach from all the keywords you want to target, but want even more search traffic, you are going to have to work on creating the demand yourself. This talk will showcase how to research and target new customers that will come back and convert. Join this AMA Signature Series…

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Google Analytics Simplified: Quickly Find the Strategic Answers You Need

March 30 @ 4:00 pm - 5:00 pm

Google Analytics can be complex. Learn how to navigate this powerful free tool to understand your website and gain actionable insights. About this Event AMA Madison’s Craft Marketing Series continues on March 30th when Kyle Akerman of Akerman Analytics will simplify Google Analytics and explain how to find the information attendees need. The virtual presentation begins at 4 p.m. with networking. Thanks to Winbound, our sponsor. About the Presentation Google Analytics is a powerful free tool that tracks how people find your website, what pages…

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April 2021

Connecting the Dots in 2021: Consumer Obsessed Design and Marketing

April 13 @ 12:00 pm - 1:00 pm
April 2021 Signature Speaker

Learn how the right research will let you go beyond the "what", to the "why", and uncover unique opportunities for growth. About this Event Consumer mindset and behaviors are changing. Are you keeping pace and planning for what’s next? Learn how to tap into what’s changing in the marketplace by listening to consumers and learning from their behaviors. In this AMA Madison Signature Speaker Series event, Kelli Betsinger, Decision Point Research & Branding Consultant, will share how layering consumer research…

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