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April 2023
Path to CMO: Journey to Becoming a Marketing Executive with Donald Polite
Whether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this role. A 3-part series to set you on the path to CMO. The title Chief Marketing Officer has been controversial for a while, with its popularity waning and waxing through the decades. But having a CMO can result in improved organizational performance. Whether you are simply curious about the role of CMO or aspire to become…
Find out more »How to Prepare for a Crisis
Learn how to prepare a crisis communications plan, including the roles of the marketing and creative departments. A crisis big or small can happen at any time and can result in damage to reputation, disruption of operations and loss of revenue. Brian Lee, APR, president of Revelation PR, Advertising & Social Media, will explain how to prepare a crisis communications plan, including the roles of the marketing and creative departments. He’ll also give examples of how brands responded to various…
Find out more »May 2023
Ask Me Anything with AMA Madison featuring Arthur Uratani
Ask Me Anything with AMA Madison featuring Arthur Uratani Ask Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda, no PowerPoint. 30 minutes of conversation. There’s always that one thing you want to know how to do. That one thing you want to know if it’s worth it. That one thing you just don’t know who to ask. We know that. And we feel it, too. Ask Me Anything with AMA Madison featuring AMA leaders…
Find out more »Path to CMO: Journey to Becoming a Marketing Executive with Milissa Rick
Whether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this role. A 3-part series to set you on the path to CMO. The title Chief Marketing Officer has been controversial for a while, with its popularity waning and waxing through the decades. But having a CMO can result in improved organizational performance. Whether you are simply curious about the role of CMO or aspire to become…
Find out more »Uh Oh, Marketers: Now It’s Your Turn to Sell!
Marketing is now tasked with improving declining sales. Join AMA Madison for a talk about creating content to generate sales & trust. Marketing has always felt like it gets the short end of the stick when compared to sales. Well, guess what, marketing? Management is now looking to you to help improve declining sales. Are you up for the task? In this presentation, we’ll show you how to: Build a marketing strategy around generating sales Create content that inspires a…
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