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May 2023

Path to CMO: Journey to Becoming a Marketing Executive with Milissa Rick

May 17 @ 12:00 pm - 1:00 pm

Whether you are simply curious about the role of CMO or aspire to become one yourself, this series will help prepare you for this role. A 3-part series to set you on the path to CMO. The title Chief Marketing Officer has been controversial for a while, with its popularity waning and waxing through the decades. But having a CMO can result in improved organizational performance. Whether you are simply curious about the role of CMO or aspire to become…

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Uh Oh, Marketers: Now It’s Your Turn to Sell!

May 22 @ 5:30 pm - 7:30 pm
garth’s brew bar, 1726 Monroe St
Madison, WI 53711 United States
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Marketing is now tasked with improving declining sales. Join AMA Madison for a talk about creating content to generate sales & trust. Marketing has always felt like it gets the short end of the stick when compared to sales. Well, guess what, marketing? Management is now looking to you to help improve declining sales. Are you up for the task? In this presentation, we’ll show you how to: Build a marketing strategy around generating sales Create content that inspires a…

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June 2023

GA4: Making the Switch No One Asked for (or Seems to Like)

June 15 @ 9:00 am - 10:00 am

The Google Analytics you've used for years is going away on July 1. Learn how to make sense of Google Analytics GA4.  But what is this new, unfamiliar tool that you're supposed to somehow make sense of? Agency owner Eagan Heath will cover what's changed, what action you need to take, gotchas to watch out for, and how you can even discover insights in the new Google Analytics GA4. AMA Madison Members: FREE ; Guests/Non-AMA Madison Members: $5 Join us…

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September 2023

Summer Social @ Vitense Golfland

September 12 @ 4:30 pm - 6:30 pm
Vitense Golfland, 5501 Schroeder Road
Madison, 53711 United States
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$10 – $20

Enjoy a fun evening of mingling and hitting golf balls with fellow Madison-area marketers! Join AMA Madison September 12th at Vitense Golfland. This event is $10 for AMA Madison Members, Guests are only $20. Ticket includes golf suite access, a drink ticket, appetizers, and fun!

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Is A.I. Your Friend or Foe for Your Writing Project?

September 26 @ 4:00 pm - 5:30 pm
The Thirsty Goat, 3040 Cahill Main
Fitchburg, WI 53711 United States
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What is ChatGPT going to mean for the development of your marketing materials? Leslie Blaize, a freelance writer, will share ideas for maximizing the benefits of this A.I. tool. She’ll also offer warnings about its pitfalls that could get you into trouble. Some writers are already losing their jobs because of A.I., yet it will provide new opportunities for others. Blaize will offer suggestions for getting the most out of A.I. to create content and options for effectively collaborating with…

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