In addition to career skills and professional network development offered within our local marketing community (watch the space below for upcoming events), the AMA provides a broad range of virtual opportunities to learn and grow. See virtual training offered by AMA, or search learning by topic.

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  • Bright Beginnings: The Branding of Everything

    MYArts 1055 E Mifflin St, Madison, United States

    Many consider branding to be the foundation of all marketing. One thing is for sure, branding is essential.

  • The Podcast Playbook: Growing Your Listener Base

    100State 17 S Fairchild St,, Madison, WI, United States

    Clocking out? How about leveling up your marketing game while you unwind? Welcome to the AMA After Hours event series!   This isn't just another end-of-day awkward networking event; it’s where marketing comes alive. AMA After Hours will feature advanced marketing techniques, riveting case studies, and lively discussions, all served up with a side of […]

  • Navigating the Landscape of AI

    Online

    Join Wisconsin’s marketing community for a unique collaborative event hosted by all three of the state’s AMA chapters—Madison, Milwaukee, and Northeast Wisconsin. This virtual panel discussion will explore the latest trends in AI and how to leverage its potential across marketing functions, from enhancing customer experiences to driving innovative campaigns. Industry leaders will share their […]

  • Snowflake Soiree

    Karben 4 Brewing 3698 Kinsman Blvd., Madison, WI, United States

    Join Us for the Snowflake Soiree: A Holiday Collaboration Event! Get ready to celebrate the season in style! The Snowflake Soiree is your chance to deck the halls, make new connections, and maybe even walk away with some loot! Whether you're looking for new friends, a mentor, or your next big opportunity, this festive gathering […]

  • Canceled From Functional to Fabulous: Marketing Everyday Products

    MYArts 1055 E Mifflin St, Madison, United States

    AMA Madison's Bright Beginnings Series presents... "From Functional to Fabulous: Marketing Everyday Products" is your backstage pass to the magic of Madison's top marketers with a panel that will include Lindsey Ojeda, Jessica Wagner, and more! These local pros have turned everything from sheet metal to energy efficiency into objects of obsession. Join us to […]

  • Managing From the Middle: A Marketing Manager’s Guide to Success

    MYArts 1055 E Mifflin St, Madison, United States

    As a marketing manager, you’re caught between executive demands and team realities - it’s like being the filling in a particularly challenging sandwich. Drawing from the new AMA skills research, this interactive session provides practical frameworks and real-world strategies for effectively managing both up and down. You’ll walk away with actionable templates for communicating with […]

  • Madison B2B Lead-Generation Workshop

    Capital Brewery 7734 Terrace Ave., Middleton, WI, United States

    More leads. Better leads. A strategy that works. B2B marketers are measured by results—usually the leads they generate. If you’re ready to increase lead volume and quality in 2025, the Madison B2B Lead-Generation Workshop is your opportunity to build a bulletproof strategy in just four hours. Hosted by Brilliant Metrics, this hands-on workshop will walk […]

  • The Power of Difference: Creating Inclusive Marketing

    MYArts 1055 E Mifflin St, Madison, United States

    Inclusive marketing goes beyond imagery. It’s about building equitable, resonant campaigns that reflect real people, in their voices. Join a dynamic panel featuring Lorissa Banuelos, Aria Childers, Ryan Haack, and Bianca Martin as they dive into actionable strategies for meaningful inclusion in marketing and team-building. What You’ll Learn: Going beyond visuals – Integrate diverse voices […]

  • Marketing Insights from UW Carbone Cancer Center

    MYArts 1055 E Mifflin St, Madison, United States

    Marketing a cause is just as strategic as marketing a product—except now, you’re selling impact, emotion, and sometimes, hope itself. How do you craft messaging that moves people to action, navigate sensitive topics with care, and adapt to shifting political and funding landscapes? Join Craig Robida, External Relations Manager for the UW Carbone Cancer Center, […]

  • Branding in the Age of AI: Balancing Innovation with Identity

    Online

    Join Wisconsin’s marketing community for a unique collaborative event hosted by all three of the state’s AMA chapters—Madison, Milwaukee, and Northeast Wisconsin. AI is transforming marketing by streamlining processes, analyzing data at scale, and personalizing customer experiences. While these advancements offer significant advantages, they also raise an important question: Is branding being sidelined in favor of […]