More leads. Better leads. A strategy that works.

B2B marketers are measured by results—usually the leads they generate. If you’re ready to increase lead volume and quality in 2025, the Madison B2B Lead-Generation Workshop is your opportunity to build a bulletproof strategy in just four hours.

Hosted by Brilliant Metrics, this hands-on workshop will walk you through a proven framework for developing a results-driven lead-generation plan. You’ll leave with a clear, customized strategy to generate more leads and revenue while optimizing for long-term success.

Why Attend?

• Learn from Steve Robinson, Founder & CEO of Brilliant Metrics and marketing instructor at UW-Milwaukee
• Define your ideal audience, content strategy, and conversion path
• Gain practical insights on sales and marketing alignment
• Identify the highest-impact channels to reach your best leads
• Track and optimize results with clear measurement tactics
• Connect with fellow marketers at a post-workshop happy hour at Capital Brewery

Exclusive Discount for AMA Madison Members

AMA Madison members get 50% off—pay just $74.50 instead of $149 with code AMAMAD at checkout.

Workshop Agenda

• Lead-Generation vs. Demand-Generation – Choosing the right approach
• Defining Goals – Setting objectives that drive real results
• Market Segmentation – Targeting the right audience for maximum ROI
• Persona Development – Aligning content and messaging with decision-makers
• The Buyer’s Journey – Delivering the right message at the right time
• Content Strategy – Identifying and filling content gaps
• Channel Selection – Reaching leads efficiently and effectively
• Sales & Marketing Alignment – Creating a seamless workflow
• Measurement & Metrics – Tracking performance and optimizing for success

Event Details

Date: March 12, 2025
Time: 1:00 PM – 5:00 PM (Workshop) | Happy Hour & Networking to follow
Location: Capital Brewery, Madison, WI

Register Now

Space is limited. Secure your spot today and take your lead-generation strategy to the next level.

About Your Presenter

Steve Robinson is the Founder and CEO of Brilliant Metrics. In addition to leading the team at Brilliant Metrics, he is an instructor on various aspects of digital marketing with the UW-Milwaukee School of Continuing Education.