What is ChatGPT going to mean for the development of your marketing materials? Leslie Blaize, a freelance writer, will share ideas for maximizing the benefits of this A.I. tool. She’ll also offer warnings about its pitfalls that could get you into trouble. Some writers are already losing their jobs because of A.I., yet it will […]

Join us for Craft Marketing on October 24 with Carrie Brown, AMA Madison’s President and Marketing Manager at Beam Benefits. Whether you're just starting or looking to take your customer feedback strategy to the next level, this event will help you unlock the secrets to leveraging customer testimonials, references and feedback in your B2B (or […]

Join us for Craft Marketing on November 28 with Prue Lotharius, VIce President of Marketing for Rolling Suds. Marketing can, and should, directly impact sales and positively impact your organization's bottom line. In this session, we will cover topics such as identifying target markets, the right channels to reach them, creating effective marketing messages, and […]

There are people who are ready to buy from your company today, there are people who are going to buy what you sell from someone soon, and there are people who don’t even know they’ll be buying from a company like yours weeks and months from now. Your sales team is focused on the sales […]

Story Stacking is a target driven approach to planning in an ever-evolving marketing landscape. Being a target driven landscape, one singular campaign is no longer as impactful. So instead, we stack our brand story all along the consumer journey. Not only are there many different platforms to meet audiences, but consumers are more in control […]

Rebranding can be complicated. Hear from Lake Ridge Bank's President on their journey of combining two brands into a single new identity. How do you combine two long-term, established brands and create something entirely new? Paul Hoffmann, president of Lake Ridge Bank will discuss how his team was able to combine two area banks, State […]