Uh Oh, Marketers: Now It’s Your Turn to Sell!
garth's brew bar 1726 Monroe St, Madison, WI, United StatesMarketing is now tasked with improving declining sales. Join AMA Madison for a talk about creating content to generate sales & trust. Marketing has always felt like it gets the short end of the stick when compared to sales. Well, guess what, marketing? Management is now looking to you to help improve declining sales. Are […]
GA4: Making the Switch No One Asked for (or Seems to Like)
OnlineThe Google Analytics you've used for years is going away on July 1. Learn how to make sense of Google Analytics GA4. But what is this new, unfamiliar tool that you're supposed to somehow make sense of? Agency owner Eagan Heath will cover what's changed, what action you need to take, gotchas to watch out […]
Summer Social @ Vitense Golfland
Vitense Golfland 5501 Schroeder Road, Madison, United StatesEnjoy a fun evening of mingling and hitting golf balls with fellow Madison-area marketers! Join AMA Madison September 12th at Vitense Golfland. This event is $10 for AMA Madison Members, Guests are only $20. Ticket includes golf suite access, a drink ticket, appetizers, and fun!
Is A.I. Your Friend or Foe for Your Writing Project?
The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United StatesWhat is ChatGPT going to mean for the development of your marketing materials? Leslie Blaize, a freelance writer, will share ideas for maximizing the benefits of this A.I. tool. She’ll also offer warnings about its pitfalls that could get you into trouble. Some writers are already losing their jobs because of A.I., yet it will […]
Feedback-Driven Growth: Harnessing Customer Insights for Marketing Success
The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United StatesJoin us for Craft Marketing on October 24 with Carrie Brown, AMA Madison’s President and Marketing Manager at Beam Benefits. Whether you're just starting or looking to take your customer feedback strategy to the next level, this event will help you unlock the secrets to leveraging customer testimonials, references and feedback in your B2B (or […]
Increasing Sales with Targeted B2B Marketing Efforts
The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United StatesJoin us for Craft Marketing on November 28 with Prue Lotharius, VIce President of Marketing for Rolling Suds. Marketing can, and should, directly impact sales and positively impact your organization's bottom line. In this session, we will cover topics such as identifying target markets, the right channels to reach them, creating effective marketing messages, and […]
Holiday Party
Delta Beer Lab 167 East Badger Road, Madson, United StatesJoin the AMA Madison board at Delta Beer Lab for a little holiday cheer for this holiday Craft Marketing edition. Wear your best ugly, holiday sweater! Ticket includes a drink ticket, appetizers, & holiday fun! AMA Madison Member: $10 Guest: $20 Student: $5 Space is limited so dress to impress in your holiday best or […]
AMA-Madison New Year’s Marketing Workshop
OnlineJoin us for a virtual New Year's marketing workshop on January 16 with three industry experts. Event Schedule 9:00 - AMA Welcome; Carrie Brown 9:05 - 9:25 - Identity Aligned Branding by Laura Hulleman 9:25 - 10:25 - Breakout Sessions Option 1: Integrating Design Justice into Content & Marketing Narratives by Karen Baker Option 2: The Power & Potential of […]
Lead Magnets, Marketing Funnels, and Email Automation – Why They Matter
The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United StatesThere are people who are ready to buy from your company today, there are people who are going to buy what you sell from someone soon, and there are people who don’t even know they’ll be buying from a company like yours weeks and months from now. Your sales team is focused on the sales […]
Story Stacking: Build your brand story throughout the customer journey
The Thirsty Goat 3040 Cahill Main, Fitchburg, WI, United StatesStory Stacking is a target driven approach to planning in an ever-evolving marketing landscape. Being a target driven landscape, one singular campaign is no longer as impactful. So instead, we stack our brand story all along the consumer journey. Not only are there many different platforms to meet audiences, but consumers are more in control […]