Craft Marketing
Recruiting Marketing “Redux”
Capital Brewery 7734 Terrace Ave., Middleton, WI, United StatesLearn how you can support your company’s recruitment efforts and overall brand in the current state of recruitment marketing. Martha Carrigan, CEO of Big Shoes Network (BSN), will explain how recent events have impacted the current state and future of Recruitment Marketing, plus how you can support your company’s recruitment efforts and overall brand at AMA Madison’s Craft […]
Conversational AI & the Age of Chatbots
Learn about use cases and case studies of how Chatbots not only benefit user experience but also create a revenue stream. About this event The future is now. Chatbots are a major player in the digital world, with many people using them daily to interact and get things done on their time. They are going […]
5 Tips for Nonprofit Marketing Success: Stretch Your Limited Resources
garth's brew bar 1726 Monroe St, Madison, WI, United StatesYour nonprofit's marketing department may be small, learn five tips that help teams succeed when expectations are high, and budgets are low. About this event AMA Madison’s Craft Marketing Series continues on August 29th when Tony Veroeven of AMPED Association Management presents “Five Tips for Nonprofit Marketing Success: How to Stretch Your Limited Resources.” The […]
Inclusive Marketing to Create a Sense of Belonging
garth's brew bar 1726 Monroe St, Madison, WI, United States"Marketing has the power to make a difference." Learn how to create a sense of belonging for EVERYONE! About this event DEI, BIPOC, AANHPI, LGBTQ+ and PLWD are all acronyms marketers should be familiar with and strive to include in marketing. Please don't worry if you don't know what they all mean, that's what this […]
How to Be an Employer Women Want to Work For
garth's brew bar 1726 Monroe St, Madison, WI, United StatesIn this presentation, Meaghan Ziemba will provide you with a checklist on how to be an employer women want to work for. About this event Currently, women represent around 30% of the overall manufacturing sector. A significant percentage of women graduating high school and college, or seeking new professional challenges, don’t typically have manufacturing top […]
Driving Digital Change for a Community Brand
garth's brew bar 1726 Monroe St, Madison, WI, United StatesLearn how market research can drive digital transformation and creative advertising changes to your messaging strategy. Over the past 4 years, Madison College has transformed its digital presence to combat higher education enrollment trends. As students face a number of education choices including remaining in the workforce, Madison College was forced to better understand student […]
Ugly Sweater Craft Marketing Mixer
garth's brew bar 1726 Monroe St, Madison, WI, United StatesJoin the AMA Madison board for a little holiday cheer & craft beer for this holiday Craft Marketing edition. Be one of the first to arrive in your best ugly, holiday sweater and win a gift card! (as supplies last) Ticket includes a drink ticket, appetizers, & holiday fun! Space is limited so dress to […]
January Craft Marketing: Ten Lessons in Marketing from the World’s Best Breweries
garth's brew bar 1726 Monroe St, Madison, WI, United StatesLearn about top marketing executions and marketing methodologies and how you can apply them to your own brand(s), agency, clients, etc. Garth is a firm believer that some of the best marketing ideas and ways of thinking about your industry are found outside it. He’ll be sharing some of the most empathetic and thought-out marketing […]
Sales and Marketing: Enemies to Lovers
garth's brew bar 1726 Monroe St, Madison, WI, United StatesJoin us to break down the complex relationship between sales and marketing and how to ultimately align strategy to drive revenue. Breaking down the complex relationship between sales and marketing. James and Ema will discuss misunderstandings of each other's roles and motivations, and how to ultimately align strategy to drive revenue. Register soon--limited in-person availability! The […]
Value of Professional Development in the Time of Mass Layoffs
garth's brew bar 1726 Monroe St, Madison, WI, United StatesWe've all heard about, if not been impacted by, the massive layoffs that are affecting the tech industry and many others. We've also all heard we should be active in professional networks and be continuous learners. But is the time, effort and money really worth it? Join us March 27th for a panel discussion on […]