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Sales and Marketing: Enemies to Lovers
February 27, 2023 @ 5:30 pm - 7:00 pm
Join us to break down the complex relationship between sales and marketing and how to ultimately align strategy to drive revenue.
Breaking down the complex relationship between sales and marketing. James and Ema will discuss misunderstandings of each other’s roles and motivations, and how to ultimately align strategy to drive revenue.
Register soon–limited in-person availability! The event begins on Monday, February 27th at 5:30 p.m. CST with networking. AMA Madison members are free, non-members are $15 which includes beer and food.
Can’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free, non-members are only $5.
Many thanks to our Craft Marketing sponsors: Winbound, Garth’s Brew Bar, and Spoken Frame Media!
About the Speakers
James Roloff – Owner, Roloff Consulting
James Roloff, MBA is a digital sales and marketing professional. He is the Principal Consultant at Roloff Consulting. James helps businesses grow their revenue by implementing a digital sales strategy. He has over 20 years of online business experience and 9 years in sales management.
Company – Roloff Consulting
Ema Roloff – Director of North American Property and Casualty Sales, EIS Group
Ema Roloff is a widely recognized Digital Transformation and Change Management expert. Along with the team at EIS, she helps insurers set and execute their Digital Transformation strategy. As the host of the series Leading Change, she has conducted over 200 expert interviews in the space of Digital Transformation and Innovation. Ema has been recognized as the AI Journal Young Tech Leader of the Year, a RISE 35 under 35 Award Winner, and named in Lightico’s Insurance Innovators Top 100.
Company – EIS Group
AMA Madison’s ‘Craft Marketing’ Series
Craft Marketing features a local presenter at a different craft brewery, winery, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
Thanks to our sponsor, Winbound, for curating our speakers and supporting this event.
Thanks to our sponsor, Spoken Frame Media , for recording this event for attendees.
About the Venue
Cozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/