Welcome to the AMA Madison Blog!
The 3 Buckets of Marketing KPIs – Q&A with Spencer X. Smith
Spencer X. Smith, AmpliPhi, will demonstrate how to devise a KPI framework to use for reaching your business goals at AMA Madison’s Craft Marketing presentation on November 30th. The virtual session begins at 5:30 p.m. with networking. Thanks to Winbound, our sponsor....
How to Reach Your Niche Audience With Trade Publications
David Mantey, Industrial Media, uncovered how trade publications can improve business at AMA Madison’s Craft Marketing presentation on October 26th - the first in-person event at the Vintage since early February 2020! In his presentation, David shared the value trade...
David Mantey Q&A: How Trade Publications Can Improve Your Business
David Mantey, Industrial Media, will explain trade publications can improve your business and how to successfully partner with trade publications for best results at AMA Madison’s Craft Marketing presentation on October 26th. The virtual session begins at 5:30 p.m....
Three Must-Have Strategies for Ecommerce (Social, Search, Email)
Eagan Heath, Caravan Digital and Get Found Madison, demonstrated how Ecommerce marketers can reach and exceed their sales goals at AMA Madison’s Craft Marketing presentation on August 31st.
Prioritizing Social Capital Over Social Media
Like never before our communities are physically distanced, but socially connected: a new human reality that the pandemic has only amplified. We’re hard-wired to connect with one another, but have built distances into our professional and social lives that test that...
The Martech Trends You Need to Know Today
AMA Madison’s 2021 Virtual Annual Conference: Power of Community on Sept. 30, will be packed with relevant topics to help you deal with today’s challenges. As challenging as the past eighteen months have been for marketers, we learned that people and organizations can...
Rethinking Your Marketing Strategy
Are the premium marketing strategies -- radio, TV, digital campaigns -- causing heartache and headache? Then stop. Utilize the assets you have available in your community to your advantage. In this collaborative session with Sarah Hurley from Weber Marketing we’ll...
Future-Proofing Your Marketing with Human Connection
We’re at a crossroads of new beginnings. We need connectedness, we need community, now more than ever. There is a lot riding on us as we try to future-proof our marketing communications efforts and dollars during these dynamic times. You don’t have to tackle this...
Do You Have an Agile Brand?
Agile is often used to describe a more efficient way to do software development and project management. But can brands be agile in their marketing too? Find out at AMA Madison’s 2021 Virtual Annual Conference: Power of Community on Sept. 30, featuring Greg Kihlstrom,...
Fed up with networking?
AMA Madison’s 2021 Virtual Annual Conference: Power of Community on Sept. 30, will be packed with relevant topics to help you deal with today’s challenges. For example: If you’re done with superficial networking and want a better way to build your business… If you’ve...
Three Must-Have Strategies for Ecommerce (Social, Search, Email)
Eagan Heath, Caravan Digital and Get Found Madison, will break down digital ecommerce marketing tactics and explain how to use paid social media, search, and email automation to boost your ecommerce sales at AMA Madison’s Craft Marketing presentation on August 31st....
Why Focus Groups and Customer Interviews are Ruining Your Marketing
Grant Gooding, PROOF, revealed how focus groups and customer interviews can sabotage marketing at AMA Madison’s Craft Marketing presentation on July 27th. In his presentation, Grant broke down five reasons for this phenomenon and shared alternative strategies that...