Welcome to the AMA Madison Blog!
Value of Professional Development & Continuing Education in the Time of Mass Layoffs
Hailie Rivera, Sonic Foundry, Ace Hilliard, University of Wisconsin-Madison, and Alyssa Spiel, SC Johnson, will be presenting at AMA Madison’s Craft Marketing event at Garth’s Brew Bar on March 27th. This month, we’ll be exploring the world of continuing education and...
Post Event Blog: 3 Areas Sales and Marketing Teams Should Be Working Towards Alignment on and Why It Matters
Are your sales and marketing teams aligned? If you’re like most organizations, the answer is a firm NO. And that’s a shame because, as Ema and James Roloff explored in their February 27th Craft Marketing presentation, misalignment can cost you big time: Misalignment...
Sales and Marketing: Enemies to Lovers
Ema Roloff, EIS Group, and James Roloff, Roloff Consulting, will be presenting at AMA Madison’s Craft Marketing event at Garth’s Brew Bar on February 27th. They will discuss misunderstandings of each other's roles and motivations, and how to ultimately build around...
Post Event Blog: 10 Brewery Marketing Ideas You Need to Try, No Matter Your Industry
Have you ever looked beyond your industry for marketing ideas? According to Garth Beyer, it’s a MUST. Sure, it might sound far-fetched, but you need to be bold and risk failure to succeed. In his January 30th Craft Marketing presentation, Garth opened with three top...
Ten Lessons in Marketing from the World’s Best Breweries… and a Guy Running an Award-Winning Craft Beer Bar
Garth Beyer, the owner of Garth’s Brew Bar himself, will be presenting at AMA Madison’s Craft Marketing event at Garth’s Brew Bar on January 30th. He will share how your work, no matter your industry, can benefit from some of the most empathetic, thought-out marketing...
Post Event Blog: 6 Keys to Successful Digital Transformation
No matter what your company’s vision for the future is, it must involve digital transformation. Evolving your processes from “what we’ve always done” to “how we can be better” is key to growth, success, and retaining your customers. Regardless of your industry or...
The Power of a Purple Crayon
Importance of Professional/Collegiate Partnerships I started this wise tale with the working title, “My Advice to my 18-Year-Old Self,” for a hot minute before I decided that no one needs to hear the cringey, “study more, party less line.” (I can see my focus group of...
The Journey to ‘Engage’
AMA President and President Elect travel to Lincoln Nebraska for a regional retreat This year I am serving as the President-Elect for the Madison Chapter of the American Marketing Association. As part of the leadership team, I was invited to participate in a regional...
Post Event Blog: Why Diversifying Your Workforce Can’t Wait & 4 Ways to Get Started
In today’s hiring landscape, there are simply more job openings than there are applicants. This couldn’t ring truer for the manufacturing industry, which in 2022 has experienced 2 job openings for every 1 job seeker. As a technical writer within the industrial...
Driving Digital Change for a Community Brand
Kristin Uttech will show attendees how market research can drive digital transformation and creative advertising changes your messaging strategy at AMA Madison’s Craft Marketing presentation at Garth’s Brew Bar on November 28th. The session begins at 5:30 p.m. with...
Post Event Blog: 6 Inclusive Marketing Strategies to Create a Sense of Belonging
It’s 2022, and diversity, equity, and inclusion are at the forefront of the minds of marketers and customers alike. In fact, 70% of audiences respond well to DEI in marketing. One thing’s clear: People want to feel welcomed, valued, and a sense of belonging both as...
How to be an Employer Women Want to Work for
Meaghan Ziemba will share a checklist on how to be an employer that women want to work for at AMA Madison’s Craft Marketing presentation at Garth’s Brew Bar on October 24th, 2022. The session begins at 5:30 p.m. with networking. Register now. Thank you to our sponsor!...